Retail Experience Associate Job Grounded
- Kenya
- Permanent
- Full-time
- Curate and plan Grounded's presence at markets, pop-ups, activations, and retail events.
- Lead on-the-ground execution-engaging customers, telling the Grounded story, and confidently closing sales.
- Ensure activators and merchandizers follow display SOPs and merchandising scripts to perfection.
- Track performance of each activation, reporting on sales, customer feedback, and learnings.
- Serve as the face of Grounded for events, retail launches, and factory tours-making visitors feel welcome, informed, and excited.
- Maintain consistent visual merchandising standards across all retail touchpoints.
- Collaborate with the Retail Sales Manager to design and execute promotional campaigns and product launches.
- Manage all of Grounded direct retail touch points (kiosks, shop fronts).
- In collaboration with marketing, draft campaigns and focused talking points / or launch materials, and train activation and merchandizing teams on the same.
- Contribute to product/promotion and signage/set up strategies to keep the brand premium and fresh for our target audience.
- Train activators and merchandizers on product knowledge, customer engagement, and merchandising guidelines.
- Lead from the front-demonstrating great sales conversations and setting the tone for excellent service.
- Motivate the team to hit and exceed sales targets.
- Manage inventory for events and activations, including stock movement, replenishment, and returns.
- Consistently meet and exceed sales targets at retail and market events.
- Provide accurate post-event reconciliations of sales and stock.
- Customer Communications & Marketing Messages
- Execute marketing messaging efforts to drive sales traction directly with customers (e.g. dormant customers, other reminders or messaging triggers).
- Contribute to SMS/WhatsApp marketing automations and strategy, use of the CRM.
- 2-4 years of experience in retail, merchandising, or events (FMCG experience strongly preferred).
- Proven track record in sales, with a talent for building rapport quickly.
- Strong knowledge of inventory controls and visual merchandising.
- Experience managing and motivating a team.
- A natural conversationalist-confident, approachable, and persuasive.
- Ability to plan and execute campaigns, launches, and events.
- Willingness to work weekends, public holidays, and evenings and travel to events as needed.
- Customers love you!
- Customers leave events feeling connected to the brand-and with products in hand.
- Merchandising SOPs are consistently followed, keeping displays polished and inviting.
- Activators and merchandizers are motivated, informed, and consistently hitting targets.
- Events and activations are lively, well-executed, and profitable.
- Sales goals are exceeded.
Corporate Staffing