Sales Engineer - Agricultural Equipment at Reeds Africa Consult

• Build and Maintain Customer Relationships
• Foster strong, long-term relationships with customers by understanding their needs and providing tailored solutions.
• Identify New Business Opportunities
• Proactively seek out new clients, markets, and sales channels to expand the customer base.
• Negotiate and Close Deals
• Lead negotiations, address objections, and finalize sales deals to achieve and exceed targets.
• Develop and Execute Sales Strategies
• Design and implement effective sales plans to meet market demands and business goals.
• Sales Forecasting and Reporting
• Provide accurate sales forecasts and maintain regular reporting on pipeline, prospects, and performance.
• Product Knowledge and Demonstration
• Gain deep knowledge of tractor and agricultural equipment features and deliver compelling product demonstrations.
• Provide Technical Support
• Assist customers in selecting appropriate products based on application needs and offer post-sale support.
• Collaborate with Internal Stakeholders
• Work closely with sales, service, and operations teams to ensure smooth sales execution and customer satisfaction.
• Conduct Market Research
• Stay updated on industry trends, customer behavior, and competitor offerings to refine sales tactics.
• Continuously Improve Sales Performance
• Identify areas of improvement and implement strategies to boost sales effectiveness and personal performance.
• Manage Sales Territory
• Plan and execute a territory sales strategy that prioritizes key clients and growth opportunities.
• Develop and Maintain Sales Documentation
• Keep accurate and up-to-date records including customer profiles, visit reports, sales activities, and forecasts.
• Meet Sales Targets
• Consistently achieve or exceed monthly and quarterly sales targets, contributing to the overall success of the business.

• Proven experience as a Sales Executive or Sales Engineer, preferably in the tractor or agricultural machinery sector.
• Strong understanding of sales techniques, customer engagement, and B2B negotiation.
• Solid technical knowledge of agricultural equipment or willingness to learn quickly.
• Degree or Diploma in Sales & Marketing, Engineering, Agribusiness, or related field.
• Self-motivated, results-driven, and able to work independently.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in MS Office and CRM tools is an added advantage.
• Must possess a valid driver’s license and be willing to travel extensively within the assigned territory

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