Sales Account Manager at Sarova Hotels

Sarova Hotels

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Sarova Hotels, Resorts & Game Lodges is not only one of the largest chains of hotels and lodges in Kenya and East Africa, it is also one of the most innovative, offering guests diverse experiences that are simply unforgettable. Sarova Hotels, Resorts & Game Lodges currently has over a thousand rooms across ten hotels in East Africa, with a staff c…Sales Account ManagerJOB SUMMARYThe Sales Account Manager - Corporate will be responsible for identifying, securing and growing revenue from corporate clients and business travel partners. The role involves managing a portfolio of key accounts, developing new business pipelines and implementing strategic sales plans to meet and exceed revenue targets across all Sarova properties.KEY RESPONSIBILITIES:Account Management
  • Build and maintain strong, long-term relationships with corporate clients, business travel partners, government agencies, NGOs, and multinational organizations.
  • Ensure timely contract renewals, negotiations, and rate loading with a clear focus on yield management and profitability.
Business Development
  • Identify and secure new corporate accounts across target industries and sectors.
  • Develop bespoke proposals and presentations tailored to client needs and aligned with Sarova's service offerings.
Sales Strategy & Execution
  • Develop and execute a strategic sales plan to drive performance across the corporate travel segment.
  • Align sales efforts with seasonal trends, MICE business opportunities, and market demand cycles.
Revenue Generation
  • Drive room nights, F&B, and meeting/conference revenue from corporate clientele.
  • Monitor production against set targets and implement corrective actions where necessary.
Market Intelligence & Reporting
  • Track and analyze market trends, competitor activity, and client feedback to inform tactical actions.
  • Provide weekly and monthly sales activity and performance reports to senior leadership.
Client Engagement & Representation
  • Represent Sarova Hotels in sales calls, trade events, exhibitions, and client entertainment activities.
  • Organize and lead familiarization trips (FAMs) for high-value corporate clients.
CRM & Database Management
  • Maintain accurate and up-to-date client information and activity logs using CRM or similar systems.
  • Track contract performance, booking patterns, and client feedback for ongoing relationship development.
QUALIFICATIONS & COMPETENCIESEducation & Experience
  • Bachelor's degree in Hospitality Management, Business Administration, Sales & Marketing or a related field.
  • Minimum 5 years of progressive sales experience in the hospitality industry, with at least 3 years in corporate or business travel sales in a 4- or 5-star hotel environment.
Skills & Attributes
  • Demonstrated success in managing B2B client portfolios and exceeding sales targets.
  • Excellent communication, negotiation, and presentation skills.
  • Commercially astute with strong financial acumen and contract management knowledge.
  • Proficiency in CRM tools, Microsoft Office Suite, and sales reporting platforms.
Behavioural Competencies
  • Self-motivated, results-driven, and highly organized.
  • Strong interpersonal and stakeholder management skills.
  • Ability to work under pressure, manage multiple priorities, and adapt to market changes.
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