Google Ads Specialist at Nathan Digital

• Campaign Management - Plan, execute, and optimize Google Ads campaigns across various platforms such as Google Search, Display Network, Shopping, and Video to achieve client objectives.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for ad targeting and optimization.
• Ad Creation and Testing: Create compelling ad copy and visuals that resonate with the target audience. Conduct A/B testing to refine ad creatives for improved performance.
• Bid Management: Monitor and adjust bidding strategies to maximize campaign ROI and achieve desired outcomes within allocated budgets.
• Audience Targeting: Utilize audience targeting features to reach specific demographics, interests, and behaviors effectively.
• Ad Extensions: Implement various ad extensions (sitelinks, callouts, structured snippets, etc.) to enhance ad visibility and engagement.
• Tracking and Analysis: Set up tracking mechanisms such as conversion tracking, Google Analytics integration, and other relevant tools to measure campaign performance accurately.
• Performance Reporting: Generate regular reports on campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA). Provide actionable insights and recommendations for optimization.
• Optimization: Continuously analyze campaign data to identify trends, opportunities, and areas for improvement. Implement optimization strategies to enhance campaign performance and achieve client goals.
• Stay Updated: Stay abreast of industry trends, best practices, and algorithm updates to ensure the adoption of the latest techniques and strategies in Google Ads management.

• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and best practices.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and collaboration skills to liaise with clients, team members, and stakeholders effectively.
• Google Ads certifications (e.g., Google Ads Search Certification, Google Ads Display Certification) preferred.
• Proficiency in Google Analytics and other relevant digital marketing tools.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced environment and adapt to changing priorities and client needs.
• Creative thinking and problem-solving abilities to develop innovative advertising strategies.
• Experience with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

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