
Head Creative Director at Gap Recruitment Services Limited
- Kenya
- Permanent
- Full-time
- Define, evolve, and communicate the group creative vision, positioning the brand as a market leader.
- Develop creative strategies aligned with both global brand standards and local market needs.
- Serve as the creative authority across the group, engaging C-suite leadership to position creativity as a business driver.
- Lead end-to-end creative development, from concept to execution.
- Oversee integrated campaigns, digital content, product experiences, and more.
- Implement agile, scalable workflows and creative governance across all markets.
- Develop and manage the creative budget, ensuring ROI and optimal resource allocation.
- Lead budget forecasting, tracking, and cost-saving initiatives without compromising quality.
- Negotiate with agencies and production partners to ensure value and creative excellence.
- Partner with regional teams to tailor initiatives to local cultures and consumer behaviors.
- Collaborate across departments to deliver cohesive brand experiences.
- Represent the creative function to external stakeholders and industry bodies.
- Promote a culture of creative innovation, experimentation, and trend awareness.
- Introduce new storytelling methods, formats, and technologies.
- Lead initiatives to evolve the brand for long-term relevance.
- Build and lead a diverse, high-performing creative team.
- Mentor and coach creative leaders, set clear goals, and foster a culture of growth and collaboration.
- Establish KPIs to measure creative impact and effectiveness.
- Ensure brand consistency and regulatory compliance across all creative output.
- Maintain and manage creative assets and brand libraries.
- Responsible for the global creative departmental budget and major vendor contracts.
- The role has a global remit, with a focus on current and future African markets.
- Bachelors degree in Creative Arts, Communication, Advertising, Design, or a related field.
- Masters degree or postgraduate diploma is a strong advantage.
- Additional qualifications in Creative or Digital Design are a plus.
- Membership in a recognized professional body is preferred.
- Minimum 10 years in progressive creative leadership roles, including at least 4 years in a senior, multi-market role.
- Experience in sectors such as gaming, technology, telecommunications, financial services, or leading creative agencies.
- Proven success in executing multi-channel marketing strategies for large or global brands
- Strategic & Visionary Thinking
- Stakeholder Influence & C-Suite Engagement
- Global & Cultural Awareness
- Creative & Team Leadership
- Conflict Resolution & Negotiation Skills
- Commercial Acumen & ROI Focus
- Exceptional Communication & Presentation
- Adaptability in High-Growth Environments
- Passion for Gaming, Sports, or Technology (highly desirable)
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