Lifecycle Marketing Specialist

Kenya
Permanent
Full-time

2 months ago
Apply easily

About the roleWe are seeking a Lifecycle Marketing Contractor to support day-to-day execution across email and SMS channels, working closely with a senior lifecycle strategist who provides high-level direction and testing strategy.This role is execution-focused and designed for someone who can independently translate strategy into high-quality lifecycle work with minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understand why programs are being built, while owning execution, coordination, and quality control.Time Commitment & Capacity Expectations

15–20 hours per week (approximately 3–4 hours per day)
Requires consistent, reliable availability — not sporadic or ad hoc support
Ability to maintain steady weekly output
Opportunity for expanded scope over time based on performance and business needs

Ideal BackgroundExperience

3–6 years of experience in Lifecycle / CRM / Email & SMS marketing
Strong preference for:

Agency or in-house experience supporting DTC / eCommerce brands
CPG experience is a plus
Experience working with high-growth, retention- and subscription-driven brands
Familiarity with common DTC lifecycle levers:

AOV, LTV, segmentation, post-purchase flows, bundles, promotions
Experience executing against strategy developed by a senior lifecycle lead

Tools & PlatformsRequired

Deep hands-on experience with Klaviyo (non-negotiable)
Experience with SMS platforms such as Attentive or similar

Comfortable Working Across

Campaigns
Core flows:

Welcome
Post-purchase
Abandonment
Sale- and promo-related updates
Lead capture pop-ups (e.g., Alia)

Bonus (Not Required)

Familiarity with retention tools such as:

LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms

RequirementsCore Skill SetThis role sits in the middle of the lifecycle org chart — not junior, not director-level.Must-Have Skills

Strong understanding of email & SMS lifecycle strategy (not just implementation)
Confident segmentation and targeting logic
End-to-end campaign execution:

Briefing and project-managing creative
Building in Klaviyo
QA and scheduling
Light optimization (send times, CTAs, formatting)
Flow updates and maintenance tied to:

Promotions
Launches
Calendar changes
Ability to interpret performance context
Light data fluency (comfortable reading reports and identifying trends)

Nice-to-Have

Experience with subscription brands, including:

First-to-second purchase
Subscriber onboarding
Churn prevention
Winback and reactivation
Prior agency experience working under a senior strategist
Advanced segmentation and targeting logic
Stronger analytical fluency:

Interpreting trends
Connecting lifecycle activity to business outcomes (LTV, retention, churn)

Working Style

Self-directed executor who can take a brief and run with it
Comfortable operating in a fast-moving, imperfect environment
Strong project management instincts:

Deadlines
Dependencies
QA
Able to collaborate asynchronously with designers, copywriters, and strategists
Comfortable owning day-to-day execution decisions without constant approvals

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