Marketing Manager-Agriculture Tractor Sales
Bridge Talent Management View all jobs
- Nairobi
- Permanent
- Full-time
Position: Marketing Manager
Department: Sales & Marketing
Reports to: General Manager
Location: Head Office.Job Overview:
Senior management role with autonomy to develop and execute sales strategies, tactical plans and marketing initiatives for the agriculture tractors segment. Lead all sales efforts, guide the team to achieve targets and drive our client’s brand growth in the agricultural market.Key Responsibilities
1. Planning and Budgeting: Develop monthly, quarterly, and annual sales plans; assist in yearly
budget and strategic planning; ensure accurate CRM data.
2. Execution and Oversight: Plan and supervise daily/weekly service and sales activities; ensure timely,
high-quality completion; oversee dealer and VIP customer engagement.
3. Sales Targets and Stock: Achieve/exceed targets; collaborate on stock planning and procurement
two quarters ahead.
4. Product Analysis: Manage tractor models and related categories; forecast and analyze profitability.
5. Team Leadership: Provide direction to sales team; support branch sales for improved performance;
foster collaboration.
6. CRM & Compliance: Maintain data integrity; ensure ERP familiarity; uphold SOPs and ethics.
7. Customer Engagement: Plan/trade shows, conduct customer visits, deliver presentations, and
provide after-sales support.
8. Training and Knowledge Transfer: Deliver technical/customer training; contribute to training plans.
9. Safety and Ethics: Enforce safety, integrity, and regulatory compliance.Requirements Qualifications
1. Education: Diploma or Bachelor’s degree in Engineering, Business Administration, Marketing, or
related field (Engineering preferred).
2. Experience: Minimum 5 years in a similar industry with Agriculture Tractors sales experience.
3. Certifications: Advanced certificate/Diploma in Marketing/Business Administration/Engineering
preferred.
4. Skills: Honest, professional, customer-focused; excellent communication and presentation; strong
MS Office, CRM/ERP proficiency; analytical and organized; target-driven.Other Requirements
1. Gender: Male/Female
2. Age: +28
3. Health: Good
4. Criminal record: NoneWorking Conditions
1. Place: Head Office with field activities as needed
2. Hours: Long hours; some field visits and events
3. Environment: NormalEqual Opportunity Employer
The client is an equal opportunity employer and is committed to hiring based on merit. All qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age,disability, or any other protected characteristic.Qualified candidates are encouraged to share their cvs with the Subject "Marketing Manager- Agriculture Tractors sales" to cvs@bridgetalentgroup.com .