Marketing Manager at Turaco

Turaco View all jobs

  • Nairobi
  • Permanent
  • Full-time
  • 8 days ago
About the roleThe Marketing Manager will report directly to the Director of Business Development and collaborate closely with Turaco’s Service Center and country teams. As a seasoned marketer, the Marketing Manager will enhance Turaco’s brand presence and spearhead communication and PR strategies, while leading a lean team.The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.Key Roles & Responsibilities
  • Provide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space.
  • Brand Management - Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
  • Enhance Turaco’s brand as a key micro-insurance and insure-tech player
  • Promote the company's overarching Partner acquisition, engagement, and retention strategies.
  • Communication - Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
  • PR & Media - Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility.
  • Creative Direction: support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
  • Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team
  • Manage a lean team and effectively allocate areas of responsibility and accountability.
  • Internal Communications: work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.
Key Qualifications & Your Profile:
  • You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual
  • 5 to 7 years of experience in Marketing (Brand Management, PR, or Communications)
  • Bachelor’s degree qualification in Marketing or a related field.
  • Additional professional qualifications are a significant plus.
  • Strong knowledge and experience with B2BC (or WhiteLabel) business models.
  • Understanding of Insurance terminology and how it is applied to daily work.
  • A background in Insurance or a fast-growing Start-up is also a plus.
  • Sound interpersonal and communication skills.
  • Ability to work autonomously, take initiative, and get stuff done.
  • Willingness to work as a colleague with people across geographies and cultures.
Method of ApplicationInterested and qualified? Go to to apply

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