Marketing & Business Development Officer Job ProCare Medical Center
- Kenya
- Permanent
- Full-time
- Oversee strategic approaches and priorities for market initiatives based on comprehensive analysis of market conditions, relevant technologies, and best practices to drive progress of the Hospital.
- Provide strategic oversight and tactical guidance on marketing initiatives that will help the Hospital market its products and services.
- Managing engagements on digital and social media platforms to drive revenue growth
- Field Marketing and partnerships with different organizations to drive revenue growth
- Ensure consistent revenue growth through different marketing initiatives for different departments within the hospital
- Review details of the Hospital's marketing plans, programs or campaigns in the context of understanding the larger business picture.
- Research, analyse, and compile information on target markets to improve organizational understanding of the markets.
- Provide strategic and tactical guidance on marketing initiatives that will help the Hospital market its products and services.
- Coordinate and ensure that all Hospital events are organized effectively;
- Any other responsibilities that may be assigned to the job holder by the supervisor from time to time.
- Proven track record in conceptualizing and implementing marketing and communication strategies
- Ability to establish clear metrics for marketing initiatives' effectiveness
- Knowledge of Digital/Online/Social Media strategy, audience management and analytics
- Must be a self-starter and highly organized.
- At least a Diploma in Business Administration, Strategy, Marketing Management,Digital Marketing, Social Media Management or any other related field from a recognized institution.
- Minimum of 3 years' experience in Sales or marketing
Corporate Staffing