General Trade and B to C Developer at Lesaffre

Lesaffre

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology. Family group born in northern France in 1853, now a multi-national and a multicultural company,General Trade and B to C DeveloperKey responsibilitiesMarket Knowledge :
  • Establishing a data base of clients and potential clients: Distribution, Wholesale, Retailers.
  • Getting to know the potential of each of the segments and the main competitor market shares.
  • Building a Market database and update it regularly.
  • Providing support for the distributors sales forces and evaluating their performance.
  • Visiting yeast and ingredients users regularly to identify needs and any potential problems.
  • Identifying new Distributors & Wholesalers opening and anticipate their needs.
  • Competitive intelligence: knowing the competitor products, their prices and identify new products.
Commercial Development:
  • Participating in building a better market readability and a good commercial responsiveness.
  • Identifying the customers technical support needs, share them to the Kenya General Manager.
  • Reaching the targets defined with the Sales Manager and share the challenges faced.
  • Using the sales support tools to upgrade your sales approach.
  • Directing the new customers to the right products, capable of providing the best service.
  • Guaranteeing Lesaffre products quality image on your market.
  • Reporting & Following-up the clients claims and make sure to deliver a reply within a reasonable time frame.
Reporting:
  • Sharing weekly visit checklist and establish a formal monthly report.
  • Regularly update data base on the CRM software.
Qualifications
  • Bachelor in sales and marketing or equivalent with an experience of 5 years as a business developer or sales manager.
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