Regional Business Executive Kisumu- Agri Mechanization at CFAO Kenya

CFAO View all jobs

  • Kisumu
  • Permanent
  • Full-time
  • 6 days ago
CFAO Kenya caters to demand for services and equipment, healthcare and consumer goods in Africa and the French overseas territories through several areas of expertiseRegional Business Executive Kisumu- Agri MechanizationJOB PURPOSEThe position is responsible for:
  • Achievement of set sales targets for Units, implements and spare parts
  • Brand development and promotion in the region
  • Dealer support in the assigned region
  • Planning and execution of Sales and Marketing events in the region
  • Customer relationship Management
MAIN RESPONSIBILITIES OF THE JOBOperational Responsibilities
  • Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement
  • Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits
  • Maintain database of all existing and potential customers and develop enduring customer relationship
  • Conduct regular field visits to prospect for clients in order to expand the customer and market base for the Case & Captain tractors, Implements and spare parts
  • Attend to referrals and clients who visit the showroom to promote products and close sales.
  • Prepare accurate quotations and track conversion to sales
  • Prepare and share timely sales, marketing events and other reports to assist management monitor and enhance performance
  • Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets, and for customer retention.
  • Coordinate and follow through on any after sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
  • Plan and execute, in conjunction with Aftersales Manager, spare parts sales strategies in the region
  • Gather and share market information on industry trends, emerging opportunities, competitors' sales volumes and activities to assist in quick review of divisional strategies.
  • Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as acquisition of new customers.
  • Support in training new staff and agents on product knowledge.
KNOWLEDGE, SKILLS AND EXPERIENCE(Minimum level of academic and professional qualification required to perform effectively in the role)
  • Bachelor's degree in Sales & Marketing or Engineering or Business
Minimum level of experience required to perform effectively in the role
  • Minimum 3 years' working experience in Sales in the Agriculture Machinery or Automotive industry
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