Growth Marketer at Synnefa

Nairobi
Permanent
Full-time

3 days ago

Job SummaryThe Growth Marketer is responsible for owning and executing Synnefa’s end-to-end marketing function, with a strong focus on top-of-funnel lead generation, brand positioning, and sales enablement. The role drives content production, digital marketing campaigns, event collateral development, and the management of brand assets to support Synnefa’s commercial growth.Working cross-functionally with the Enterprise Commercial Lead, Customer Success, Grants & Partnerships, Value Chain, and Finance teams, the Growth Marketer ensures that marketing efforts are aligned with business objectives, support revenue generation, and effectively communicate Synnefa’s value proposition across key markets. This role is central to building a scalable and high-impact marketing engine that supports Synnefa’s growth ambitions.Key Responsibilities

Digital Advertising: Manage Meta and Google Ads across a full funnel (awareness to conversion), including geo-targeting, creative refresh, and active engagement (responding to comments and DMs).
Content & Distribution: Own and execute a high-volume weekly content calendar (12+ posts) across all platforms, producing both field and office-based content consistently.
Sales Enablement: Develop core commercial materials including one-pagers, case studies, pitch decks, proposals, and expo collateral to support revenue generation.
Lead Generation & Nurturing: Drive lead generation through campaigns, content, events, and referrals. Manage email sequences, track performance, and align weekly with Customer Success.
Events & Campaigns: Produce and support marketing for expos and trade shows, including pre- and post-event promotion and all required collateral.
Traditional & Digital Channels: Oversee radio, billboard, and website performance, including basic SEO, analytics tracking, and lead capture optimisation.
Brand & Asset Management: Maintain brand consistency across all outputs, manage asset libraries, and support internal design needs.
PR & External Visibility: Manage media relationships, pitch stories, and support employer branding, investor content, and company visibility initiatives.
Cross-functional Execution: Work closely with commercial, customer success, finance, and country teams to ensure marketing supports business growth across markets.

Qualifications and Experience

Diploma or Degree in Marketing, Communications, Digital Media, Business, or related field
3+ years in digital marketing, including at least 1 year managing paid ad campaigns (Meta Ads required, Google Ads preferred)
Experience in B2B marketing (agritech, renewable energy, FMCG, fintech, or NGO/development); agricultural experience is a plus but not required
Proficiency in Meta Business Suite (with verifiable ROAS), Google Ads Manager, Canva Pro, CapCut or Adobe Premiere, Mailchimp or equivalent, and Google Analytics
Familiarity with Intercom (preferred) and AI tools such as ChatGPT, Gemini, or Claude
Must own a personal laptop, be willing to travel for field content capture, and be comfortable working in a fast-paced startup environment with minimal supervision

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