Inbound Marketer
Pavago View all jobs
- Kenya
- Permanent
- Full-time
Job Type: Full-Time | Remote
Working Schedule: US HoursAbout Pavago
Pavago is a digital growth partner for fast-moving companies. We help our clients build scalable, inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and distribution. We care about results, ownership, and execution-not vanity metrics.We're looking for an Inbound Marketer who understands that inbound is more than SEO-it's about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.What You'll Be Responsible ForContent Creation & Optimization
- Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
- Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
- Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
- Develop landing pages and conversion-focused copy that turns traffic into qualified leads
- Execute inbound campaigns across multiple channels, including:
- SEO & content marketing
- Lead magnets (guides, checklists, playbooks, resources)
- Social media content that supports inbound distribution
- Website and landing page experiences
- Understand how content, distribution, and conversion work together in a full inbound funnel
- Plan and build lead magnets that solve real user problems and capture demand
- Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
- Collaborate with marketing and design teams to improve conversion rates
- Conduct deep research on industries, competitors, and audience pain points
- Identify content gaps and opportunities across the inbound funnel
- Translate insights into strong content angles and inbound campaigns
- Stay up to date with SEO, inbound, AI-search, and content distribution trends
- Monitor and evaluate content and inbound performance using:
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush, Ahrefs, AIO
- Optimize content based on performance, engagement, and conversion data
- Make decisions rooted in outcomes, not just traffic
- Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
- Strong understanding of SEO, search intent, and inbound funnels
- Ability to create content that drives value, not fluff
- Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
- Excellent written English with strong storytelling and persuasion skills
- Portfolio showing results-driven inbound or content work
- Understanding of how AI is changing content discovery and search
- Familiarity with social media as a content distribution channel
- Agency experience
- Experience building or promoting lead magnets
- Familiarity with social media as a content distribution channel
- Understanding of how AI is changing content discovery and search
- Write, edit, and optimize inbound content across multiple formats
- Build and improve lead magnets and conversion assets
- Collaborate with SEO, marketing, and strategy teams on inbound initiatives
- Review performance data and continuously improve content and campaigns
- Research new topics, angles, and opportunities for inbound growth
- Manage multiple projects while meeting deadlines
- Participate in team check-ins, reviews, and feedback sessions
- Initial Screening Call - Alignment on inbound thinking, communication, and expectations
- Practical Assessment - Short inbound/content-focused task
- Final Interview - Deep dive into strategy, execution, and ownership mindset