Product Marketing Manager
OPENZEPPELIN
- Nyanza, South Province Nairobi
- Contract
- Full-time
- Market Analysis & Strategy Development: Conduct comprehensive market research to understand our target audience's needs, and craft strategic marketing plans to increase adoption and engagement.
- Content Creation & Messaging: Develop compelling content and messaging that clearly communicates the value proposition of OpenZeppelin Contracts libraries and Defender to a technical audience, including developers and security professionals.
- Go-to-Market Execution: Work with the product team to plan and execute go-to-market strategies for new features and updates, working closely with product, sales, marketing, and engineering teams to ensure successful launches.
- Community Engagement & Growth: Engage with the developer and blockchain communities through social media, forums, and events to build brand awareness, foster relationships, and gather feedback for product improvement.
- Performance Measurement: Track and analyze marketing campaign performance and product usage data to inform future marketing strategies and product development decisions.
- Cross-functional Collaboration: Serve as the marketing lead in cross-functional teams, ensuring alignment between product development and marketing efforts to meet business objectives.
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