Sales and Marketing Officer at CDL Human Resource

CDL

  • Kenya
  • Permanent
  • Full-time
  • 2 months ago
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.Sales and Marketing OfficerResponsible for marketing the society and all products, educating the customers and projecting the society's image positively.Roles and responsibilities:
  • Aggressive recruitment of new members to the Society.
  • Aggressive recruitment of existing members into the FOSA.
  • Market all the Sacco products both savings and credit facilities in order to increase patronage
  • Deposit mobilization through aggressive marketing of the deposits products to increase the society liability book.
  • Aggressively market the loan facilities to the existing and potential members in order to increase the society's asset book and revenue.
  • Aggressively market the transaction activities of the Sacco in order to increase the non-funded income of the society.
  • Aggressively market the Micro credit facilities in order to increase revenue from this business line.
  • Training of potential customers who want to form groups and facilitate the formation of these groups.
  • Educate the members/customers before and after they take loans to ensure that the loans taken are applied to beneficial use.
  • Regular review of the society's products with a view to facilitate their improvements to meet market demands and members’ needs while ensuring enhanced profitability to the society.
  • Enhancing the Society's visibility by regular email communications to members, updates on the website and social media.
  • Initiate and ensure regular advertisements of the society's products through acceptable and value adding channels including use of brochures, flyers, notice boards, media, e-mails and others.
  • Maintain close relationship with the customers in order to ensure customer satisfaction and experience.
  • Give periodic reports and circulations on sales and marketing activities
  • Organize for and participate in members and customer forums to educate them and enlighten them on all Sacco products and services and address their concerns.
  • Organize and facilitate all general meetings of the members.
  • Conduct market intelligence to understand emerging customer needs, competitors’ actions and general market trends in order to recommend proactive strategies to the Society management.
  • Any other duties assigned by the Business Development team leader
Key Skills and Competencies
  • Diligence
  • Efficiency
  • Respect
  • Integrity
  • Innovation
  • Co-operation
RequirementsAcademic Qualifications & Experience
  • Diploma in Business administration (Marketing Option) or its equivalent from a reputable institution.
  • Minimum of 3 years working experience in a financial services institution.
  • Proficiency in Ms Office Suite.
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