Senior Marketing Officer - Kisumu at Kimisitu Sacco

Kimisitu Sacco

  • Kisumu
  • Permanent
  • Full-time
  • 2 months ago
Kimisitu Sacco was formed in March 1985 by a group of Staff from ICRAF. The society was formed mainly to promote thrift among its members by affording them an opportunity for accumulating their savings; and to thereby create a source of funds from which loans can be made to them exclusively for provident and productive purposes, at fair and reasonable rates …Senior Marketing Officer - KisumuJob purpose:Reporting to Business Development & Marketing Manager, the Senior Marketing Officer oversees the Sacco’s marketing campaigns both internally and externally and plays a key part in communicating the Sacco's marketing message to increase membership recruitment and uptake of FOSA and BOSA products and grow Sacco revenue.Key Duties & Responsibilities:
  • Member Recruitment: Lead and implement marketing initiatives to recruit both individual members, SME's, Chamas, businesses and organizations and other member categories into the SACCO.
  • Sell SACCO loans as per the agreed targets, putting up strategies for sale of Sacco products on behalf of the Sacco
  • Increase market share of all assigned business and sector targets for Sacco products and services
  • Organize and plan all regional marketing activities for the Sacco including regional education events and market activation activities
  • Conduct market surveys and analyze feedback on brand, product, and general performance of the satellite office
  • Scout, Scrutinize, recommend beneficial partnerships from the region to the Marketing and
  • Business Development Manager and manage relationships between the Sacco and the regional partners
  • Supervise the recruitment of organizational representatives from the region and act as the point of contact for the representatives to increase maximum penetration to the member organizations
  • Approve membership and other related entries on the core banking system
  • Coach, train and supervise the Sales and Marketing Officers, Customer Service Assistants and any other staff assigned to the satellite offices.
  • Implement the Membership policy and any other policies related to their day-to-day work and provide guidance to the direct reports on the same
  • Recruit and manage relationships between member organizations and the Sacco
  • Keep in safe custody all satellite office marketing materials i.e., brochures, banners, tapes etc.
  • Compliance: Ensure that all member accounts, savings, and credit facility applications from the region, as well as all related interactions, comply with KYC, AML, and other applicable regulatory requirements.
  • Perform any other duty as may be assigned from time to time
Knowledge: Qualifications & Experience
  • Bachelor's degree in marketing, Communication, Business Administration/ Management, Commerce (marketing), Co-Operative Management, Entrepreneurship or its equivalent
  • A minimum of five (5) years relevant experience
  • Membership with relevant professional body (MSK, CIM) is an added advantage
  • Computer proficiency
  • Working for a financial organization is an added advantage
  • Sales and Marketing supervision experience will be an added advantage
Personal Attributes required for this role:
  • Excellent Communication skills
  • Interpersonal skills
  • Negotiation,
  • Analytical persuasion,
  • Strong Business Acumen,
  • Problem solving and flexibility
  • Business savvy.
  • Creative and innovative.
  • Presentation skills
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