Senior Shopify Marketing Designer

Kenya
Permanent
Full-time

3 days ago
Apply easily

Role: Senior Shopify Marketing DesignerLocation: 100% remoteSchedule: Monday to Friday 8am to 5pm PSTContract: Long Term Independent ContractorConditions: Monthly payment in USD, Up to 15 days PTOAbout the CompanyOur client is a fast-growing, mission-driven wellness brand known for making health simple, accessible, and enjoyable through innovative, high-quality supplements—most notably its category-defining gummy vitamins.With a strong direct-to-consumer presence and global reach, they combines performance marketing, product innovation, and a seamless eCommerce experience to drive growth. The company is also a certified B Corp, reflecting its commitment to social impact, sustainability, and community initiatives.Role OverviewWe are looking for a Senior Shopify Marketing Designer to own and execute high-converting eCommerce experiences across the full funnel.This is not a traditional design role. You will be responsible for creating and optimizing conversion-driven Shopify pages, pre-sale experiences, and performance creatives that directly impact revenue.You’ll work at the intersection of design, CRO, and performance marketing, translating strategy and copy into scalable, high-performing visual experiences.Core Responsibilities1. Shopify Experience Design & Optimization

Design and optimize Shopify product pages, landing pages, and full site experiences
Build conversion-focused PDPs and funnels aligned with user intent and product benefits
Continuously iterate on pages based on performance data (CVR, AOV, engagement metrics)

2. Pre-Sale & Funnel Development

Design pre-sale pages (advertorials, listicles, long-form landing pages) for paid traffic
Ensure seamless flow from:

Ad → Pre-sell → Product Page → Checkout
Align messaging, UX, and visuals to maximize conversion

3. Performance Creative & Campaign Support

Develop static ad creatives and email visuals aligned with paid media strategy
Collaborate with marketing teams to ensure creative consistency across channels
Support rapid testing and iteration of performance assets

4. CRO & Data-Driven Iteration

Analyze user behavior and performance data to identify optimization opportunities
Run design iterations and A/B testing concepts
Apply direct-response marketing principles to all design decisions

5. Design Systems & Brand Consistency

Build and maintain scalable design systems in Figma
Ensure consistent visual language across Shopify, email, and paid channels
Translate brand guidelines into conversion-oriented design frameworks

6. Cross-Functional Collaboration

Work closely with:

Copywriters (messaging & hooks)
Marketers (performance strategy)
Developers (implementation & handoff)
Deliver build-ready, clean, and organized design files

What Success Looks Like

Strong instinct for UGC-style and performance-driven design that converts
Ability to balance:

Speed
Creative quality
Cost efficiency
Deep understanding of:

Conversion Rate (CVR)
Customer Acquisition Cost (CAC)
User behavior across funnels

RequirementsRequirementsCore Qualifications

5+ years of experience in UX/UI or eCommerce design
Proven experience designing Shopify websites and funnels from scratch
Strong understanding of:

CRO (Conversion Rate Optimization)
eCommerce UX best practices
Direct-response marketing principles

Technical Skills

Advanced proficiency in Figma (components, auto-layout, design systems)
Experience working with Shopify ecosystems
Ability to prepare developer-ready files and collaborate on implementation
Familiarity with Canva or similar tools for scalable content production

Nice to Have

Experience in health, wellness, or supplement brands
Background in DTC or performance marketing environments
Exposure to A/B testing frameworks and analytics tools

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