Digital Marketing Officer Job ProCare Medical Center
- Kenya
- Permanent
- Full-time
- Design and implement a monthly social media strategy to align with hospital initiatives
- Conceptualize, design and implement creative graphics projects on time and within budget.
- Generate, edit, publish and share engaging content daily on all social media platforms
- Oversee day-to-day management of campaigns-health awareness days, hospital and clinic programs and other monthly campaigns.
- Ensure brand consistency in copy through tone, voice and terminology
- Community management- responding to queries and complaints on an hourly basis and reporting to the relevant teams.
- Create an actionable monthly growth campaign plan to grow the community as per the monthly targets.
- Report on competitor activity on a weekly basis.
- Set specific objectives and report on monthly growth.
- Design and oversee all aspects of our digital marketing including marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage social media platforms.
- Identify the latest trends and aspects affecting the health industry.
- Proven track record in conceptualizing and implementing digital marketing and communication strategies
- Ability to establish clear metrics for digital marketing initiatives' effectiveness
- Knowledge of Digital/Online/Social Media strategy, audience management and analytics
- Must be a self-starter and highly organized.
- Atleast a Diploma in Business Administration, Strategy, Marketing Management,Digital Marketing, Social Media Management or any other related field from a recognized institution.
- Minimum of 2 years' experience in Online Sales or digital marketing
Corporate Staffing