Junior Measurement Analyst at Welcome Tomorrow

Welcome Tomorrow

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Welcome Tomorrow is your trusted growth partner. We build sustainable online growth strategies by encompassing deep analytics, consumer-driven creatives and automated media campaigns management. Specialties Mobile Growth, App Store Optimisation, Web & App Analytics, Google Ads, Social Ads, Creative Studio, Performance Marketing, Data Marketing, and App M…Junior Measurement AnalystWe are seeking a passionate and detail-oriented Junior Measurement Analyst to join our team and support the implementation of measurement and attribution solutions across websites and mobile apps for our clients. This role is a fantastic opportunity to gain practical experience in web and app attribution, advanced marketing technology (MarTech) tools, and data visualisation.As part of our Analytics team, you'll collaborate with analysts and developers to ensure accurate data collection, integration, and visualisation - turning raw information into valuable insights.Your key responsibilities will include:Under the guidance of our Lead Data Analyst, you will:
  • Support the setup and maintenance of analytics tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, and Mobile Measurement Partners (MMPs).
  • Collaborate with developers to implement tags, pixels and SDKs, ensuring proper data tracking across web and app environments.
  • Assist with data audits and troubleshoot tracking issues, helping identify and resolve gaps in data collection setups.
  • Create dashboards and custom reports, using spreadsheets and tools like Looker to visualise key performance metrics.
  • Research and document best practices in analytics, MarTech implementation, and data reporting. For example, connecting data sources to BigQuery and query data to build custom reports.
  • Work cross-functionally with developers, marketers and analysts to align tracking with business goals and ensure clean, actionable data.
  • Maintain clear documentation of your work, contributing to a shared knowledge base for future projects.
RequirementsAre you a good fit for this role? Check the qualifications we're looking for
  • You already have experience with web attribution and tracking: you're comfortable working with event-based tracking and understand the fundamentals of UTMs, pixels and SDKs.
  • You're passionate about digital analytics and marketing technology (MarTech): you're genuinely curious about how reliable data drives business decisions and love digging into analytics tools to connect dots across the user journey.
  • You're already familiar with GA4, GTM, Looker, Firebase, or MMPs: you've explored these tools and you understand their basic functionality. We'll test this during interviews!
  • You have strong analytical and problem-solving skills: you can spend long hours troubleshooting data discrepancies, spotting tracking issues and piecing together the puzzle to building relevant solutions.
  • You're confident working with data in spreadsheets and dashboards: you're comfortable using Excel or Google Sheets and have already built custom reports on tools like Looker.
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