Innovations Commercialization Manager at Diageo

Diageo View all jobs

  • Kenya
  • Permanent
  • Full-time
  • 10 hours ago
Diageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.Innovations Commercialization ManagerRole Responsibilities:
  • Lead commercial partnership for the innovation pipeline, aligning with Sales, RTC, and business priorities
  • Mobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery.
  • Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plan.
  • Partner with senior leadership to evolve the Sales function for innovation-led growth
  • Shape and champion RTC models that unlock innovation scale and market reach
  • Define enterprise-wide innovation critical metrics and embed thorough execution standards into sales performance
  • Redesign sales incentives to reward innovation delivery and drive accountability
  • Act as the key commercial bridge across innovation, marketing, and sales for strategic alignment
  • Embed commercial insights into launch planning to ensure relevance, differentiation, and performance
  • Set and supervise critical launch benchmarks, ensuring robust customer propositions and sell-in tools
  • Own the innovation performance management framework coordinated within global reporting
  • Lead executive-level performance reviews and drive data-driven interventions
  • Influence senior sales leadership to prioritize corrective actions for consistent delivery
  • Champion continuous commercial monitoring, evaluation, and cross-market learning
  • Provide strategic oversight at governance breakthroughs to ensure go-to-market readiness and commercial viability
Experience / skills required
  • Bachelor's degree or equivalent experience in Business, or related field
  • 5-7 years demonstrated ability in FMCG/fast paced commercial environment
  • Proven experience in innovations or shopper marketing
  • Experience handling budgets and delivering business results
  • Critical thinking and planning
  • Financial competence and budget management
  • Strong analytical and data interpretation skills
  • Consumer insight development
  • Project and stakeholder management
  • Creativity and innovation attitude
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