CRM Manager at Artcaffe Coffee and Bakery

Artcaffe Coffee and Bakery

Nairobi
Permanent
Full-time

8 days ago
Apply easily

Artcaffé is looking for a data-driven and customer-focused CRM Manager to join our team. This role is ideal for someone who is passionate about building meaningful customer relationships, leveraging data insights, and driving engagement and loyalty.About the Role

As CRM Manager, you will own and optimize our customer relationship management strategy. You'll be responsible for enhancing customer journeys, increasing retention, and driving personalized communication across all touchpoints.

Key Responsibilities

Develop and execute CRM strategies to drive customer acquisition, engagement, and retention
Manage and optimize CRM platforms and customer databases
Design and implement targeted campaigns (email, SMS, loyalty programs)
Analyze customer data and behavior to generate actionable insights
Segment audiences to deliver personalized and relevant communications
Track, measure, and report on campaign performance and ROI Continuously improve customer journeys and lifecycle strategies

Requirements

5-7 years of experience in CRM, marketing, or customer engagement roles
Strong analytical skills and experience working with customer data
Experience with CRM tools/platforms (e.g., HubSpot, Salesforce, or similar) as well as managing loyalty programs
Strong understanding of customer segmentation and lifecycle marketing
Strong project management and organizational skills
Excellent communication and collaboration skills
Experience in F&B, retail, or lifestyle brands is a plus
Familiarity with automation tools and Al-driven marketing solutions is a plus

Method of ApplicationSubmit your resume and a cover letter to hr@artcaffe.co.ke, with "ACBLCRMM-0426" or "ACBLCM-0426" as the subject line. Application Deadline: 17th April 2026

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