Business Development Associate (Nairobi/Jo-burg/Lagos)
African Management Institute View all jobs
- Nairobi
- Permanent
- Full-time
ResponsibilitiesDrive sales and marketing for AMI’s business and management development programmes - implement and contribute to strategy for recruiting, building relationships and enrolling leaders and entrepreneurs in AMI programmesExplain the solutions and value derived application of our products and programmes to business leaders and potential participants through various communications channels – video, email, phone, SMS, and social mediaUtilize and manage customer contacts through a customer relationship management (CRM) systemAnalyse sales/marketing data to develop strategic communication and marketing initiatives to support programme recruitmentExpand relationships with businesses by engaging with potential customers in the AMI business community and across AfricaLiaise with marketing production team members to deliver events, marketing materials and digital campaigns relevant to the programmeCoordinate across various departments to ensure incoming and enrolled participants learning needs are adequately served and relevant data is properly capturedWork across the company with various teams to continually improve the recruitment and enrolment processRequirementsBachelor’s degree or Diploma in Business, Marketing, or a related field (or equivalent practical experience)3–5 years of experience in business development, strategic partnerships, or B2B sales roles, with a strong track record of lead generation, client engagement, and closing dealsExperience in programme sales or business development, with exposure to business learning or training solutions being an added advantageExperience working in a fast-paced, high-growth or entrepreneurial environmentExcellent written and verbal communication skills, with the confidence and conviction to engage and influence senior stakeholdersStrong commercial acumen and entrepreneurial mindset, with a clear focus on driving growth and closing dealsExceptional relationship-building and stakeholder management skills, with the ability to engage senior decision-makersProven ability to generate leads and systematically convert them into revenue through structured sales approachesStrong project management skills, with the ability to track and manage leads across the full sales cycle from generation to closureHighly organized with strong time management and prioritization skills, able to manage multiple opportunities simultaneouslySelf-driven and proactive, with the ability to operate independently while maintaining accountability for resultsStrong systems and digital proficiency, including:CRM systems (Zoho, Salesforce) – above intermediate proficiency requiredLead generation tools (e.g., Lusha, HubSpot, Browser AI)Content and design tools (e.g., Canva) – above intermediate proficiencyData and analytics tools (e.g., Power BI, Google Analytics)Passion for business learning, leadership development, and SME growth across AfricaHigh integrity, professionalism, and alignment with AMI’s values of excellence, innovation, and accountability.Comfortable working in a fast-paced, high-growth, and evolving environmentBenefits A high-impact, diverse and ambitious team with common values:
- Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
- Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
- Push the limits: We ask why, embrace failure and try new things. We never settle.
- Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
- Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
- A dynamic office & team life:
- Monthly team social events and yearly offsite
- Regular learning and coaching opportunities
- A hybrid working model