Shopper Manager - Ciders at Diageo

Diageo

  • Nairobi
  • Permanent
  • Full-time
  • 12 days ago
About the RoleJoin KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
  • Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
  • Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
  • Financial Stewardship: Manage program budgets effectively to increase return on investment.
  • Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
  • Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
  • Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
  • Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
  • Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
  • Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
  • Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
  • Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
  • Use data-driven insights for program effectiveness, supporting decision-making processes.
  • Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
  • Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
  • Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
  • Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
  • Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
  • Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
  • Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
Experience / Skills Required
  • Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
  • Minimum 4 years of commercial experience with proven business results delivery capability.
  • Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
  • Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.
Desirable:
  • Postgraduate qualification (e.g., MBA) preferred but not required.
  • Experience in commercial management or P&L ownership is advantageous.
Method of ApplicationInterested and qualified? Go to to applyBuild your CV for free.

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