NATIONAL GENERAL TRADE MANAGER

• Exceed budgeted growth in volume and revenues by developing new sales opportunities and increasing sales in existing accounts.
• Optimising the delivery RTM and route plans that ensures high customer service levels and delivery efficiencies.
• Responsible for excellent customer relationships and experience to drive loyalty and repeat sales.
• New outlet expansion and product penetration across the general trade.
• Ensuring compliance with trading terms and maximizing COD collections.
• Growing market share and ensuring share is eliminated.
• Team management and performance management to ensure a motivated, agile, and productive workforce.
• Strategic Pricing Decisions and ensuring competitive pricing is implemented in the trade.
• Trade and consumer insights management.
• In trade activations aimed at recruiting new consumers.
• Schools and Colleges recruitment drives.

• Degree in a business related field.

• Minimum 10 years of experience, 5 of which must be in General Trade at managerial level in an FMCG Company.

• Ability to deliver through the team and develop them.
• Strategic Thinker and aggressive executor.

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