Marketing Lead at Gap Recruitment Services Limited

Gap Recruitment View all jobs

  • Kenya
  • Permanent
  • Full-time
  • 17 days ago
Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent.Marketing LeadKey ResponsibilitiesBranding & Creative Management
  • Manage and maintain branding assets across multiple technology brands.
  • Ensure brand consistency across digital, retail, and print platforms.
  • Develop and maintain brand positioning, messaging, and visual identity.
  • Coordinate creation of marketing visuals, product brochures, and promotional materials.
Digital Platforms & Website Management
  • Lead development and optimization of company websites and e-commerce platforms.
  • Ensure websites are user-friendly, up-to-date, and aligned with marketing objectives.
  • Oversee SEO, digital visibility, and performance optimization.
  • Monitor digital performance and recommend improvements.
Social Media & Content Management
  • Manage all social media platforms and digital communication channels.
  • Develop and execute content calendars for multiple technology brands.
  • Create engaging content, product showcases, and technical promotions.
  • Monitor online engagement, respond to queries, and grow brand communities.
Marketing Strategy & Campaign Execution
  • Develop marketing strategies aligned with business objectives.
  • Plan and execute digital and offline marketing campaigns for IT products and accessories.
  • Collaborate with sales teams to support product launches, promotions, and trade events.
  • Ensure campaigns are delivered on time, within scope, and within budget.
Analytics & Performance Reporting
  • Track, analyze, and report marketing performance using analytics tools.
  • Provide actionable insights to optimize campaigns and maximize ROI.
  • Monitor brand visibility and engagement across all marketing channels.
Required Experience & Qualifications
  • Minimum of 2-3 years marketing experience in technology, electronics, or IT distribution sectors.
  • Proven experience managing multiple brands or product lines in the tech/electronics space.
  • Hands-on experience in digital marketing, content creation, and social media for technical products.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Technical Skills
  • Strong understanding of digital marketing, branding, and content strategy for tech products.
  • Experience managing websites, e-commerce, and social media platforms.
  • Ability to create creative and technically accurate marketing materials.
  • Proficiency in analytics, reporting, and campaign tracking tools.
  • Strong organizational, project management, and coordination skills.
Core Competencies
  • Creative thinker with attention to detail and accuracy.
  • Data-driven and results-oriented.
  • Excellent communication and stakeholder management skills.
  • Ability to work independently with minimal supervision.
  • Strong multitasking, prioritization, and problem-solving skills.
  • Comfortable operating in a fast-paced technology distribution environment.
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