Marketing Lead at Gap Recruitment Services Limited
Gap Recruitment View all jobs
- Kenya
- Permanent
- Full-time
- Manage and maintain branding assets across multiple technology brands.
- Ensure brand consistency across digital, retail, and print platforms.
- Develop and maintain brand positioning, messaging, and visual identity.
- Coordinate creation of marketing visuals, product brochures, and promotional materials.
- Lead development and optimization of company websites and e-commerce platforms.
- Ensure websites are user-friendly, up-to-date, and aligned with marketing objectives.
- Oversee SEO, digital visibility, and performance optimization.
- Monitor digital performance and recommend improvements.
- Manage all social media platforms and digital communication channels.
- Develop and execute content calendars for multiple technology brands.
- Create engaging content, product showcases, and technical promotions.
- Monitor online engagement, respond to queries, and grow brand communities.
- Develop marketing strategies aligned with business objectives.
- Plan and execute digital and offline marketing campaigns for IT products and accessories.
- Collaborate with sales teams to support product launches, promotions, and trade events.
- Ensure campaigns are delivered on time, within scope, and within budget.
- Track, analyze, and report marketing performance using analytics tools.
- Provide actionable insights to optimize campaigns and maximize ROI.
- Monitor brand visibility and engagement across all marketing channels.
- Minimum of 2-3 years marketing experience in technology, electronics, or IT distribution sectors.
- Proven experience managing multiple brands or product lines in the tech/electronics space.
- Hands-on experience in digital marketing, content creation, and social media for technical products.
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- Strong understanding of digital marketing, branding, and content strategy for tech products.
- Experience managing websites, e-commerce, and social media platforms.
- Ability to create creative and technically accurate marketing materials.
- Proficiency in analytics, reporting, and campaign tracking tools.
- Strong organizational, project management, and coordination skills.
- Creative thinker with attention to detail and accuracy.
- Data-driven and results-oriented.
- Excellent communication and stakeholder management skills.
- Ability to work independently with minimal supervision.
- Strong multitasking, prioritization, and problem-solving skills.
- Comfortable operating in a fast-paced technology distribution environment.
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