Marketing and Visual Communication Specialist (Consultant) at InSupply Health
InSupply Health
- Kenya
- Permanent
- Full-time
- Key messages tailored to each of the 4 cadres of health workers (nurses, pharmacists, pharmaceutical technologists, and laboratory technicians),
- Graphics and templates, for use on social media channels.
- A 12-month content delivery calendar.
- Review existing HCD research to identify key messages in three broad categories, including:
- Building knowledge and skills,
- Enhancing performance and practice, and
- Advancing career progression
- Using existing HCD research, segment key messages for each target audience, incorporating testimonials where appropriate. Target audiences include nurses, pharmacists, pharmaceutical technologists, and laboratory technicians.
- Tailor the promotional materials and delivery plan to the needs of the four different cadres of healthcare workers.
- Ensure the messaging and materials incorporate the value of health workers, promoting equal and inclusive access, participation, and well-being of the most vulnerable, completing the full package of micromodules
- Design gender sensitive visually appealing templates and materials consistent with inSupply branding, which includes graphics relevant and appealing to health workers that can be used to deliver key messages via social media and other online forums.
- Develop a content delivery calendar for 12 months that schedules all key messages for all target audiences, ready for implementation by the project team.
- Experience in creating visually appealing campaign materials and delivering marketing messages, assets, and plans.
- Experience working with gender-inclusive marketing in the public sector in East and Southern Africa targeting health workers is highly desired.
- Background and experience in using human-centered design to craft messages and materials.
- Context-specific experience and expertise working in East and Southern Africa.
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