Principal Marketing Officer Job Uasin Gishu County Government

  • Kenya
  • Permanent
  • Full-time
  • 1 day ago
  • Bachelor's degree in Marketing, Business Administration (Marketing option), Commerce, Economics, or any other relevant and equivalent qualification from a recognized institution
  • Knowledge and relevant work experience of not less than three (5) years
  • Demonstrated experience in marketing strategy, branding, promotion, or public relations, preferably in a public or development context
  • Proficiency in marketing tools, digital media, market research, and campaign management
Duties and responsibilities:-
  • Develop and implement county marketing strategies, plans, and programs
  • Promote the county’s image, investment opportunities, products, and services
  • Coordinate marketing research and analyze trends to guide policy and promotional initiatives
  • Manage county participation in trade fairs, exhibitions, expos, and other marketing events
  • Develop and disseminate promotional materials, content, and publications
  • Collaborate with public and private sector stakeholders to enhance county visibility and investment attractiveness
  • Oversee branding and public relations activities for the county
  • Supervise the development and management of the county’s marketing platforms, including websites and digital channels
  • Coordinate tourism and investment marketing campaigns if applicable
  • Prepare periodic reports on marketing activities and performance
  • Plan, monitor and evaluate performance of staff against the set target
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