Principal Marketing Officer Job Uasin Gishu County Government
- Kenya
- Permanent
- Full-time
- Bachelor's degree in Marketing, Business Administration (Marketing option), Commerce, Economics, or any other relevant and equivalent qualification from a recognized institution
- Knowledge and relevant work experience of not less than three (5) years
- Demonstrated experience in marketing strategy, branding, promotion, or public relations, preferably in a public or development context
- Proficiency in marketing tools, digital media, market research, and campaign management
- Develop and implement county marketing strategies, plans, and programs
- Promote the county’s image, investment opportunities, products, and services
- Coordinate marketing research and analyze trends to guide policy and promotional initiatives
- Manage county participation in trade fairs, exhibitions, expos, and other marketing events
- Develop and disseminate promotional materials, content, and publications
- Collaborate with public and private sector stakeholders to enhance county visibility and investment attractiveness
- Oversee branding and public relations activities for the county
- Supervise the development and management of the county’s marketing platforms, including websites and digital channels
- Coordinate tourism and investment marketing campaigns if applicable
- Prepare periodic reports on marketing activities and performance
- Plan, monitor and evaluate performance of staff against the set target
Corporate Staffing