Director, Commercial Frontline, Southern Cluster at The Coca-Cola Company
- Nairobi
- Permanent
- Full-time
- 10+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
- Proven track record of execution excellence
- Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
- Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
- Lead & Implement the Commercial Strategy for the market – ABP.
- Drive the Commercial Agenda in the Franchise/Market
- Deliver prioritized commercial priorities by quarter & ensure the right resources are in place to have impact in the market end to end.
- Work closely with the Franchise to ensure business & commercial metrics are achieved.
- Leverage the Affordability, Premium & RGM X Team to tackle key business challenges & opportunities, to accelerate business growth & competitive dynamics
- Provide Commercial input and approval of all Marketing Campaigns & Picture of Success.
- Being the key Commercial System protagonist and partner driving transformative strategic commercial thought leadership.
- This role requires very solid System acumen and business dimensions – combined with the ability to collaborate and partner to deliver strong results in the marketplace. Highly developed leadership and influencing skills are a must to positively influence Operations, Customers and Bottlers
- To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Commercial understanding, as well as a hands-on mentality.
- The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units Customer & Commercial Leadership as well as our Customers and Bottling Partners.
- Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running execution alignment and collaboration to ensure that OU strategies are fully owned by General Managers
- Communicate with internal stakeholders and key Customers and Bottling partners at Senior Levels
- Internal: Interfaces Customer & Commercial Leadership with Franchise Leadership at the markets at various levels of the organization
- System: Communication to support Franchise Leadership on Commercial & Customer Leadership strategies/capabilities alignment and implementation, Franchise & Bottling System strategic direction/ priorities and performance with Bottler senior leaders
- External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives at the market
- Please populate the below with 5 functional skills required for success in the job
- Advanced Leadership & Influencing Commercial Execution Channel Strategy Capabilities (Revenue Growth Management, Route to Market) System & Customer Economics
- Franchise Leadership Trade Marketing Key Accounts Management
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Media Planning; Leadership; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Search Engine Marketing (SEM); Brand Management; Teamwork; Finance Strategy; Financial Forecasting
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