Micasso Marketing Manager

SAASA B2E

  • Nairobi
  • KSh 260,000 per year
  • Permanent
  • Full-time
  • 12 days ago
Job Description – Marketing Manager (High-End Building Materials)Education Background
  • Bachelor’s degree or above in Interior Design, Marketing, or other design-related majors.
Work Experience
  • More than 8 years of marketing experience, with at least 3 years in marketing for high-end retail brands or international building material brands.
  • Proven track record from strategy development to implementation.
  • Familiarity with the high-end building materials market in Kenya or East Africa (preferred)
  • Experience in channel development with masons/artisans and in executing largescale events.
  • Experience in B2B channel development within the construction industry (e.g., masons, contractors, designers).
  • Experience in organizing artisan training, certification programs, and industry summits (100+ participants).
Job Target1. Lead MICASSO’s brand development, showroom retail visibility enhancement, and channel-wide initiatives (80% showroom, 20% specialized channels).2. Design and execute marketing strategies to establish MICASSO as Kenya’s top highend tile brand and position its showroom among the top three retail showrooms in Kenya.3. Drive systematic growth in tiler/designer channels and manage rebate operations for paving workers.QualificationsRequired Requirements
  • 8+ years of marketing experience, including 3+ years in leadership roles (luxury retail, FMCG, or building materials industries preferred)
.• Proven success in launching and managing high-end brands (showroom/retail experience essential).
  • Strong expertise in showroom/retail channel marketing (experience with tiler/designer networks preferred).
  • Proficient in online and offline marketing platforms.
Technical Skills
  • Strong proficiency in MS Office (PowerPoint, Excel)
  • Data-driven mindset with skills in data interpretation and reporting.
  • Familiarity with mainstream marketing tools (WeChat, Douyin/TikTok, digital advertising platforms).
  • Creative content development and ability to guide teams in producing high-quality promotional material.
Personal Qualifications
  • Strong leadership with ability to influence senior management and external partners (designers, project clients)
  • High sense of responsibility, decisiveness, and adaptability.
  • Ability to identify and apply new industry trends (new product categories, marketing strategies).
  • Fluency in Swahili, English, Hindi, or Somali is preferred.
Key Abilities
  • Strategic Planning: Develop marketing strategies aligned with business objectives and long-term vision.
  • Team Management: Lead, motivate, and resolve conflicts within teams to drive performance.
  • Event Operations: Plan and execute large-scale promotional campaigns (budgets >100,000 RMB) from planning to execution and review.
  • Data Analysis: Interpret reports (Excel PivotTables, advertising backend data), identify issues, and propose actionable solutions.
  • Resource Integration: Strong negotiation skills with ability to build cost-effective cross-industry partnerships and media collaborations.
Main Job Work1. Omnichannel Promotion StrategiesOnline: Manage showroom’s social media, create content matrix (product highlights, case studies, events), implement targeted advertising, and collaborate with influencers/bloggers/designers.o Offline: Organize large-scale events (grand openings, shopping fairs, designer salons) and regular promotions (holiday campaigns), strengthen partnerships with bricklayers, and coordinate industry exhibitions. o VOSA Promotion: Support headquarters in maintaining and promoting MICASSO VOSA locally2. Showroom Image Maintenanceo Plan and execute new product launch events, update showroom models, and maintain brand image.3. Team Management & Capacity Buildingo Conduct regular team training (event planning, client negotiation, digital marketing).o Build a high-performance, market-sensitive, and execution-driven team.

SAASA B2E