Digital Marketing (Automotive Spare Parts) Job Peoplelink Consultants

  • Kenya
  • Permanent
  • Full-time
  • 3 hours ago
  • Apply easily
  • Create and implement digital marketing campaigns to promote automotive spare parts.
  • Manage and grow social media platforms including Facebook, Instagram, TikTok, LinkedIn, and WhatsApp Business.
  • Design creative content tailored to the automotive market (videos, car tips, how-tos, product features).
  • Develop and manage SEO/SEM strategies to increase online visibility and web traffic.
  • Run and optimize paid ad campaigns (Google Ads, Meta Ads, etc.).
  • Manage online marketplaces and digital storefronts (Jumia, Konga, Shopify, WooCommerce, etc.).
  • Monitor and respond to online customer inquiries, reviews, and complaints in a timely manner.
  • Track marketing analytics and ROI metrics, adjusting strategies for continuous improvement.
Requirement
  • Bachelor’s degree or Diploma in Marketing, Digital Communications, or a related field.
  • Minimum of 3 years of hands-on digital marketing experience.
  • Must present verifiable social media handles previously managed, showing performance outcomes (growth, engagement, lead generation).
  • Understanding of the automotive aftermarket industry is an added advantage.
  • Knowledge of B2B and B2C digital selling techniques.
  • Proficient in analytics tools such as Google Analytics, Meta Insights, and CRM dashboards.
  • Excellent communication and storytelling skills.
  • Must be a self-starter with a strong digital mindset and technical know-how
  • Knowledge of e-commerce management and logistics integration.
  • Basic photo and video editing skills (CapCut, Canva, AdobePremiere).
  • Experience with influencer collaborations and affiliate marketing strategies.
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