Business Development Executive at CDL Human Resource
CDL View all jobs
- Nairobi
- Permanent
- Full-time
- Client Acquisition & Outreach
- Identify and pursue new business opportunities in target sectors (corporates, NGOs, universities, government).
- Conduct market research to map potential clients and decision-makers.
- Develop and execute outreach campaigns aligned with the Client’s brand kit and sector-specific strategies.
- Sales Process Management
- Present the client’s service offerings (consulting, branding, LMS partnerships, property management, etc.) in persuasive, client-facing formats.
- Prepare proposals, pitch decks, and quotations tailored to client needs.
- Negotiate contracts and close deals while ensuring compliance with company policies.
- Relationship Building
- Maintain strong, long-term relationships with clients through regular check-ins and value-add communication.
- Act as the liaison between clients and the consulting/branding teams to ensure smooth delivery.
- Gather client feedback and relay insights to improve service offerings.
- Revenue Growth & Reporting
- Achieve monthly and quarterly sales targets set by management.
- Track pipeline progress using CRM tools and report on conversion metrics.
- Provide accurate forecasts and contribute to strategic planning.
- Brand & Market Representation
- Represent the Client at industry events, conferences, and networking forums.
- Uphold the Clients brand identity in all communications and presentations.
- Support marketing initiatives by aligning sales messaging with brand campaigns.
- Bachelor’s degree in Marketing or a Business-related field from a recognized institution.
- Strong communication and presentation skills.
- Strong knowledge of professional services sales processes – HR services preferred.
- Minimum of two (2) years’ experience in sales.
- Proven track record of achieving sales targets and driving business growth.
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