Digital Marketing Assistant

Flowers Kenya

  • Nairobi
  • Permanent
  • Full-time
  • 17 days ago
Job SummaryWe are looking to hire an enthusiastic digital marketing assistant to assist our busy marketing team. You will be reporting directly to the digital marketing manager and assisting with all related tasks. You may be required to manage social media platforms, perform administrative tasks, conduct market research, update the system database, create marketing literature, and foster strong relationships with our customers.You should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, and be able to work to strict deadlines and keep up with trends online.ResponsibilitiesAs a digital marketing assistant, the scope of your duties will be
  • Managing social media accounts by creating and scheduling posts, monitoring engagement metrics and responding to comments and messages
  • Creating daily content for social media and keeping the social media calendar updated
  • Creating monthly reports
  • Assisting with email marketing campaigns by designing and creating email templates, managing email databases and tracking metrics, such as open rates and click-through rates
  • Supporting content creation efforts, such as creating infographics or designing social media visuals
  • Analyzing website traffic data, measuring site performance and creating reports that help identify opportunities for optimization
  • Assisting with keyword research and competitor analysis and optimizing website content for search engines
  • Helping with the creation, management and optimization of digital advertising campaigns across different media platforms
  • Assisting with market research efforts, analysing industry trends and identifying new opportunities
  • Supporting the coordination of marketing projects, managing timelines and communicating with team members
  • Creating reports and dashboards to track key performance indicators and metrics that measure the success of marketing campaigns
  • Monitoring and responding to online reviews
  • Collaborating with other departments within the organization, such as sales or customer service, to ensure consistent messaging across all touchpoints
  • Keeping updated with the latest digital marketing trends and technologies and making recommendations for how the organisation can incorporate them into its marketing strategy

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