Digital Marketing Assistant - Beauty at Corporate Staffing
Corporate Staffing Services
- Kenya
- Permanent
- Full-time
- Content creation and management of social media, e-commerce platform/online shop (write and update images and texts to keep the platform up to date, relevant, and SEO optimized)
- Drafting and executing digital marketing campaigns with a heavy focus on Google (AdWords and organic search) and social media (Instagram, Facebook).
- Create and manage organic search campaigns through SEO
- Setting up and monitoring profitable pay-per-click advertising campaigns across different networks and platforms
- Monitor and optimize conversion rates
- Measure, analyze, and report campaign performances as the basis for data-driven marketing decisions
- Propose topics for our skincare blog and write blog post drafts with SEO in mind
- Email marketing campaigns, newsletters & promotion material development
- Website Management
- Participate in all aspects of marketing/special events planning and execution - market activations, fairs, promotional events, etc
- Works closely with other team members e.g., developing marketing content
- Adhere to company policies and rules
- Undertake any other work-related duties as allocated by Management.
- Diploma or bachelor's degree in Digital Marketing, business or related field.
- Minimum of 3 years of proven experience as a digital marketing assistant.
- In-depth knowledge of marketing techniques and databases.
- Proficient in MS Office and marketing software.
- Knowledge of CRM tools, Google AdWords, and online analytics.
- Familiarity with editing software like CANVA , Snappa, Photoshop and video programs
- Understanding of advanced marketing principles.
- Ability to multi-task and meet strict deadlines.
- Excellent communication and interpersonal skills.
- Good understanding of office management.
- Ability to follow instructions and work independently on projects.
- Ability to conduct in-depth research
- Able to film content.
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