PR & Digital Marketing Officer at City Eye Hospital

• Develop and maintain strong relationships with journalists, media outlets, and key stakeholders in the healthcare and local community sectors.
• Write, edit, and distribute press releases, media advisories, and public statements about hospital services, achievements, events, and initiatives.
• Serve as the primary media contact and spokesperson for the hospital when required.
• Coordinate media interviews, press conferences, and media visits to the hospital.
• Monitor media coverage and prepare regular media monitoring reports for management.
• Manage crisis communications and develop rapid response strategies for sensitive situations.
• Respond to media inquiries in a timely and professional manner.

• Develop and implement comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and YouTube.
• Create engaging content (graphics, videos, posts, stories) that educates, informs, and promotes hospital services and eye health awareness.
• Manage the hospital’s social media calendar and ensure consistent, timely posting.
• Monitor and respond to comments, messages, and reviews on all digital platforms.
• Analyze social media metrics and provide regular performance reports with recommendations for improvement.
• Manage paid social media advertising campaigns to promote specific services or events.
• Maintain and update the hospital’s website content.
• Develop marketing campaigns for patient engagement and health education.

• Produce high-quality written and visual content including blog posts, patient success stories, health tips, and educational materials.
• Ensure all communications maintain brand consistency and align with the hospital’s values and messaging.
• Photograph and document hospital events, activities, and patient success stories (with appropriate consent).
• Create and manage a content library of approved images, videos, and templates.
• Develop newsletters and other communication materials for internal and external audiences.

• Support the Marketing Supervisor in developing annual PR and digital marketing strategies.
• Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
• Prepare monthly reports on PR activities, media coverage, and digital marketing performance.
• Track and report on key performance indicators (KPIs) including reach, engagement, website traffic, and lead generation.
• Manage the PR and digital marketing budget efficiently.

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field.

• Minimum 2-3 years of experience in PR, media relations, or digital marketing (healthcare experience is an advantage).
• Proven track record of successful media placements and social media campaigns.
• Experience managing multiple social media platforms and creating diverse content types.

• Excellent written and verbal communication skills in English (Swahili proficiency is an advantage).
• Strong media relations skills with existing media contacts preferred
• Digital marketing expertise including social media management, content creation, and analytics
• Graphic design skills using tools such as Canva, Adobe Creative Suite, or similar platforms
• Photography and basic video editing skills for content creation.
• Strong organizational and project management abilities.
• Ability to work under pressure and meet tight deadlines.
• Proficiency in social media management tools (e.g., Meta Business Suite)
• Understanding of Google Analytics, social media analytics, and reporting tools
• Knowledge of healthcare marketing regulations and patient privacy (HIPAA/data protection principles).
• Video & Content Creation Tools
• Canva (Pro)
• CapCut / InShot for short-form videos.
• Adobe Premiere Pro / After Effects where licenses are available.
• Ability to adapt to licensed tools provided by the organization.
• Knowledge of healthcare marketing regulations and data protection.

• Creative thinker with strong attention to detail.
• Proactive and self-motivated with ability to work independently.
• Professional demeanor and excellent interpersonal skills.
• Compassionate understanding of healthcare environment and patient sensitivity.
• Adaptable and able to handle multiple priorities simultaneously.
• Strong ethical standards and discretion when handling sensitive information.

• Professional certification in Digital Marketing, Social Media Marketing, or Public Relations.
• Experience in healthcare, hospital, or medical services marketing.
• Established network of media contacts in Kenya.
• Experience with paid advertising platforms (Facebook Ads, Google Ads).
• Video production and editing skills.
• Experience with website content management systems.

• Standard office hours with occasional evening or weekend work for events.
• May require travel within Nairobi for community events and media engagements.
• Fast-paced environment requiring flexibility and adaptability.
• Computer-based work with regular use of digital devices.

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