Retail Marketing Executive (Nairobi) at AutoXpress Ltd

AutoXpress Ltd

  • Nairobi
  • Permanent
  • Full-time
  • 2 months ago
Kenya’s & East Africa’s leading supplier of tyres, wheels, batteries, suspension parts, lubrication, accessories, alignment and balancing. Our 27 branch outlets are spread across Kenya, Tanzania & Rwanda – 24 in Kenya, 1 in Rwanda & 2 in Tanzania.Retail Marketing Executive (Nairobi)JOB DESCRIPTION
  • Reporting to the Marketing Manager, the Retail Marketing Executive is responsible for assisting in developing, planning, implementing and monitoring the marketing strategy of the business.
  • This position is open to Kenyan Citizens only and is based in Nairobi, Kenya.
  • An overview of the duties and responsibilities of the role are outlined below:
  • Recommend opportunities to be incorporated in the marketing strategy based on the Company's objectives and current trends
  • Identify, analyse and recommend marketing opportunities for all AutoXpress branches which include outdoor signage, instore communication merchandise, in-store marketing opportunities and marketing activations
  • Identify, analyse and recommend marketing opportunities for new AutoXpress branches which include outdoor signage, instore communication merchandise, in-store marketing opportunities and marketing activations
  • Ensure all external branch branding is well maintained and replaced when required
  • Understanding and aligning the brand accordingly to maintain brand equity
  • Assist the Marketing Manager in planning and management of events, as and when required
  • Work in conjunction with the marketing team to ensure creation of artwork, photo, video and layout designs used for advertising, broadcast and web communication
  • Ensure delivery of high quality marketing materials and services from suppliers consistent with the AutoXpress brand
QUALIFICATIONS & EXPERIENCE
  • Bachelor's degree in commerce, business or related field with a marketing option from a recognized university
  • Post graduate qualification from Chartered Institute of Marketing (CIM), is an added advantage
  • At least 3 years experience at the same level in a marketing field
  • Computer literacy in MS office packages
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