Sales Development Representative – (SDR) at Pavago

• Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists.
• Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case.

• Execute 60-100 daily touchpoints across email, phone, LinkedIn, and video messages.
• Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo.
• Conduct 30-40 cold calls per day with clear scripts and objection-handling frameworks.

• Build and test multi-step cadences (5-10 touchpoints over 10-15 days).
• A/B test subject lines, CTAs, and call scripts for effectiveness.
• Track and optimize reply rates, conversion rates, and booked meetings.

• Log all activities in Salesforce, HubSpot, or Zoho.
• Update lead and account records with accurate notes, stages, and outcomes.
• Maintain pipeline hygiene by closing out stale leads and refreshing lists.

• Work with Account Executives to hand off qualified opportunities.
• Align with marketing on lead quality, messaging, and campaign feedback.
• Share insights from conversations to inform product and market strategy.

• Resilient and motivated by goals and KPIs.
• Strong communicator - persuasive, concise, and professional across phone, email, and LinkedIn.
• Curious researcher who tailors outreach based on industry and persona.
• Process-driven yet adaptable - able to test, learn, and iterate quickly.

• 1-2 years in SDR, BDR, or outbound lead generation roles.
• Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo).
• Experience making cold calls and managing outbound campaigns.
• Familiarity with CRM systems (Salesforce, HubSpot, Zoho).

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