Performance Marketing Specialist

Alinefacility Management

Nairobi
Permanent
Full-time

1 month ago
Apply easily

Performance Marketing SpecialistPerformance Marketing Specialist Salary:Highly CompetitiveLocation: NairobiJob SummaryThe Performance Marketing Specialist is responsible for planning, executing, and optimizing data-driven marketing campaigns to drive customer acquisition and revenue growth. They manage paid media channels, monitor performance metrics, and ensure maximum return on investment through continuous analysis and optimization.Key Responsibilities

Hands-on media buying: own setup, structure, targeting, bidding, budget pacing, optimization, scaling and recovery on Meta, Google (App/UAC, Search, Display), andTikTok.
Strategy & pacing: translate growth goals into channel/country/audience/funnel plans (prospecting, re-engagement, retargeting), and manage weekly/monthly pacing.
Attribution & measurement: work with MMP (AppsFlyer/Adjust), GA4/Firebaseor internal tracking; troubleshoot events/postbacks, missing/duplicate data, attributioninconsistencies.
Analytics & insights: conduct funnel/cohort/creative-audience analyses; communicate hypothesis test learning next action clearly. SQL/BI is a plus.
Creative strategy & testing: build weekly creative testing roadmap, define variables/control, write executable briefs and post-test learnings.
Funnel optimization: partner with product/design to improve landing pages, registration/deposit steps, and basic ASO elements to lift CVR/retention/purchase

Requirements

5+ years in performance marketing; proven budget + outcome ownership.
Master at least two of Meta/Google/TikTok: can independently set up, optimize, debug tracking and handle policy issues. Strong analytics: advanced Excel/Sheets, cohort/LTV/ROAS; understands experiment design and attribution; SQL/BI a plus. Creative-minded: understands why creatives win/lose; can propose angles andscript suggestions
Experience in iGaming/sports betting/RMG, games or utility apps; familiar withpolicy boundaries is an added advantege
Experience in using AI tools, like Chatgpt/Gemini, etc is an added advantage

Only shortlisted candidates will be contacted.

Alinefacility Management