Manager - Marketing & Corporate Communications at Jubilee Insurance
Jubilee Insurance
- Kenya
- Permanent
- Full-time
We have the largest Job seeker visits by alexa rankings.
- Company:
- Location: Kenya
- State:
- Job type: Full-Time
- Job category:
- Develop and execute comprehensive marketing strategies to promote Asset Management products and increase market share while ensuring alignment with customer experience goals.
- Integrate customer-centric elements into marketing strategies to enhance the overall customer journey.
- Analyze and optimize the customer journey, identifying pain points and opportunities to improve customer experience at each touchpoint.
- Implement strategies to address customer feedback and enhance satisfaction throughout the marketing process.
- Identify opportunities for business growth, market expansion, and product/service enhancements with a focus on improving the overall customer experience.
- Monitor key performance indicators and metrics related to customer satisfaction and use insights to drive strategic decision-making.
- Conduct market research and analysis to identify emerging trends, competitive landscapes, and customer needs, ensuring insights contribute to customer-centric decision-making.
- Analyze customer feedback and incorporate findings into the development and adjustment of marketing strategies.
- Conduct financial analysis with a customer-centric lens, identifying cost-saving opportunities without compromising the quality of customer service.
- Recommend strategies to improve profitability and operational efficiency, particularly those that positively impact the customer experience.
- Oversee brand positioning, identity, and messaging to ensure a consistent and compelling brand image that resonates positively with customers.
- Implement branding strategies that reinforce a positive customer perception of the Asset Management products.
- Conceptualize and execute marketing campaigns with a focus on generating leads, engaging customers, and providing a seamless and positive customer experience.
- Incorporate customer feedback and preferences into campaign planning and execution.
- Lead digital marketing initiatives, including social media, email marketing, content marketing, and website optimization, with a focus on enhancing the overall digital customer experience.
- Leverage digital channels to gather customer insights and tailor marketing efforts accordingly.
- Conduct market research with a customer-centric approach, understanding customer needs, preferences, and expectations to inform marketing strategies.
- Utilize customer feedback to continuously improve and refine market research methodologies.
- Collaborate with product teams to develop and execute effective product marketing plans that highlight unique selling propositions and features that enhance the customer experience.
- Ensure product messaging aligns with customer needs and expectations.
- Oversee public relations activities to manage the company’s reputation, media relations, and crisis communications, ensuring a positive impact on the customer experience.
- Implement strategies that foster trust and transparency with customers through PR efforts.
- • Develop and implement internal communication strategies that ensure employees are well-informed and aligned with the company’s marketing and business objectives.
- • Communicate customer feedback and insights internally to improve overall business operations.
- Utilize marketing analytics and key performance indicators (KPIs) to measure campaign effectiveness, identify opportunities, and optimize marketing efforts for an improved customer experience.
- Analyze customer behavior data to enhance personalized marketing approaches.
- • Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact on both marketing outcomes and customer experience improvements.
- Adhere to regulatory requirements and internal policies, ensuring compliance in all aspects of Asset Management servicing with a focus on protecting and enhancing the customer experience.
- Implement customer-centric practices in compliance processes to ensure a positive customer journey.
- Implement and uphold robust data protection and privacy practices, safeguarding customer information and ensuring confidentiality while maintaining transparency regarding data usage.
- Participate in audits and internal control assessments, addressing any identified gaps or issues promptly with a commitment to improving customer-related processes.
- Ensure that internal controls positively impact the customer experience and satisfaction.
- Ensure compliance with applicable statutory and regulatory requirements, with a particular focus on how these compliance measures impact the customer journey.
- Establish mitigation measures against emerging business risks that could affect the customer experience.
- Ensure adherence to the laws and regulations of Kenya, especially those relevant to the Asset Management industry, and incorporate a customer-centric approach to regulatory compliance.
- Establish and implement mitigation measures against emerging business risks, particularly those that could impact the customer experience and satisfaction.
- Build the team’s capabilities with a focus on enhancing customer-centric skills and ensure adequate succession planning within the department.
- Encourage a customer-focused mindset among team members.
- Foster a corporate culture that promotes ethical practices and good corporate citizenship while maintaining a conducive work environment.
- Instill a strong sense of responsibility for upholding customer-centric values within the organization.
- Collaborate with cross-functional teams to develop initiatives that promote a positive and inclusive company culture, emphasizing the importance of the customer in the organizational mission.
- Create personalized development plans for team members that align with their career aspirations and the organization’s objectives, emphasizing customer-centric skill development.
- Conduct regular performance evaluations with a focus on how team members contribute to enhancing the customer experience.
- Set goals that align with customer-centric objectives and provide constructive feedback to foster continuous improvement.
- Identify training and development needs based on performance gaps, with a particular focus on areas that directly impact the customer experience.
- Take appropriate action to address these needs and continuously improve the team’s ability to deliver exceptional customer service.
- Customer-Centric Leadership: Ability to lead the customer experience function with a strong focus on meeting customer needs and expectations.
- Data-Driven Decision-Making: Skill in using customer data and feedback to make informed decisions and drive improvements.
- Strategic Thinking: Ability to think strategically and align marketing initiatives with business objectives and market dynamics.
- Leadership and Team Management: Skill in leading and motivating marketing teams to achieve performance goals and foster a collaborative work environment.
- Communication and Persuasion: Excellent communication skills to effectively convey marketing messages to various stakeholders and influence decision-making.
- Creativity and Innovation: Capacity to generate creative ideas and develop innovative marketing campaigns that differentiate the company in the market.
- Analytical Skills: Proficiency in analyzing marketing data and metrics to derive actionable insights and make data-driven decisions.
- Bachelor's degree in Marketing, Communications, Business, Finance or any other related course.
- Relevant Marketing Related Qualifications.
- Minimum 8-10 years' experience in a similar role.
- In depth knowledge of Asset Management products, policies, and regulations.
- Extensive experience in leading and managing marketing functions, ideally within the Asset Management or financial services sector.
- Proven experience in developing and implementing marketing strategies, managing brand reputation, and executing successful marketing campaigns
Jobs in Kenya