Group Content Manager

• Develop and implement a content strategy that aligns with QSSG’s brand positioning and marketing objectives.

• Craft and maintain a consistent brand voice, tone, and messaging across all content platforms.

• Work with internal teams to ensure content supports business development and lead generation efforts.

• Create and manage engaging, SEO-optimized content for websites, blogs, case studies, social media, email campaigns, and marketing materials.

• Develop compelling storytelling approaches that highlight QSSG’s expertise in human capital solutions.

• Oversee the production of visual and multimedia content, including graphics, infographics, and videos.

• Manage and optimize content on CMS platforms (e.g., WordPress, HubSpot).

• Collaborate with the digital marketing team to ensure content aligns with campaign objectives and audience needs.

• Support lead generation efforts by creating high-converting landing pages, eBooks, whitepapers, and reports.

• Oversee social media content calendars, ensuring consistent and high-quality engagement with followers.

• Track and analyze content performance metrics (engagement, reach, conversions) using tools like Google Analytics and social media insights.

• Continuously refine content strategies based on data-driven insights and industry best practices.

• Conduct A/B testing on content formats and messaging to enhance performance.

• Work closely with the CMO, sales, and business development teams to create content that supports marketing and revenue goals.

• Partner with external agencies, designers, and videographers for content production when needed.

• Support internal communication efforts by providing content for employee engagement and training programs.

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.

• A Master’s degree in Marketing or Business Communication is an added advantage.

• 3+ years of experience in content marketing, digital marketing, or brand communications.

• Proven track record of managing content strategies, social media engagement, and SEO-driven content.

• Experience with content management systems (CMS), marketing automation tools, and digital analytics platforms.

• Familiarity with human resource, recruitment, or consulting industries is a plus.

• Strategic Thinking – Ability to create and execute content strategies aligned with business objectives.

• Excellent Writing & Storytelling – Strong ability to write, edit, and craft compelling brand narratives.

• SEO & Digital Marketing Knowledge – Experience in optimizing content for search engines and digital platforms.

• Creative & Visual Content Skills – Understanding of graphic design, video production, and social media trends.

• Collaboration & Communication – Works effectively with cross-functional teams to achieve marketing goals.

• Analytical Mindset – Ability to track content performance and refine strategies for continuous improvement.

• Innovative & Proactive – Stays ahead of content trends and marketing innovations.

• Detail-Oriented & Organized – Manages multiple content projects efficiently.

• Adaptable & Culturally Aware – Understands audience nuances across different East African

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.

• A Master’s degree in Marketing or Business Communication is an added advantage.

• 3+ years of experience in content marketing, digital marketing, or brand communications.

• Proven track record of managing content strategies, social media engagement, and SEO-driven content.

• Experience with content management systems (CMS), marketing automation tools, and digital analytics platforms.

• Familiarity with human resource, recruitment, or consulting industries is a plus.

Q-Sourcing Servtec