Brand Manager- Animal Health
- Nairobi
- Permanent
- Full-time
market leading to commoditisation. Industry is heavily reliant on rain and weather patterns affect production.Job DescriptionRole Purpose
To manage and develop company brands by applying marketing principles to attain
marketing objectives. This includes overall planning, developing, and executing marketing efforts to increase the value and performance of these brands.
Providing customer value by planning, executing, and measuring a range of multi-touch
campaign programs tailored to specific customer segments, with the intention of
strengthening relationships, increase win rate and retention rate.Key Responsibilities
- Develop & implement annual brand & customer segment marketing plans for products in Animal Health /Pharmaceuticals/ or Agro-industry is a must-have requirement.
- Plan and co-ordinate execution of brand-building activities
- Plan and execution of customer marketing activities
- Drive the success and growth of our existing customers.
- Develop and execute plans to grow new customers.
- Ensure internal & external customers brand guidelines adherence.
- Conducting Gap Analysis, recommending and launching New Products based on the needs of the customer segments.
- Lead Project team for new product launches
- Post launch follow up on performance of new product including growth & profitability.
- Managing company brands & SKU's at optimum levels depending on customer segment needs and performance.
- Work with Digital Marketing Manager to create content for social media.
- Execution of promotional events for company brands
- Work with the company field team for Brand visibility at trade level
- Share best practices and leverage insights from CRM & Retail Audit to support overall demand generation activities by brand and customer segment
- Track new developments in the categories and recommend favourable action.
- Weekly review of brand activities as per Corporate Strategy
- Develop brand marketing Budget for the company brands & customer segments.
- Monthly monitoring of spend vs plan
- Attend Monthly Demand Planning Session & provide demand numbers as
- Prepare and submit reports to the relevant stakeholders within agreed format and timelines (daily, weekly, monthly, quarterly).
- Present reports that facilitate informed and sound decision-making. Trends, insights and concerns with recommendations clearly elaborated.
Core Competencies:
- Insights: Developing and using deep insights to create marketing strategies and deliver
performance.
- Championing the Customers: uniting the organisation to meet customer needs and
the benefit of the customer.
- Strategy: informing corporate strategy from a marketing perspective and translating
and sustainable organisational performance.Technical Competencies:
- Brand capability: Defining brand strategy and positioning, managing the brand and
performance to inform future activity for products in Animal Health /Pharmaceuticals/ or Agro-industry.
- Integrated Marketing Communication: integration of marketing communications
tools in an integrated way.
- Product Management: planning, forecasting, production and marketing of a product,
- Monitoring & Measuring Effectiveness: identifying appropriate metrics and ensuring
are monitored on an ongoing basis and measured for their effectiveness. Data and
insights produced are then interpreted and used to achieve improvements in the future.
- Customer Experience: defining what the customer experience should be in order to
deliver the desired customer experience through effective customer journeys.Behavioural Competencies:
- Creative: The ability to use imagination and new ideas to produce solutions
- Commercially aware: The ability to use business acumen from experience or learning in
- Collaborative: The ability to work with others to the benefit of the business and its goals
- Influencing: The ability to actively promote ideas and initiatives both internally and
- A degree in business/commerce (marketing option) or equivalent.
- Any other marketing qualification is an added advantage
- Creative marketing and communication skills
- Excellent planning & organising skills
- Good project management skills are key
- Fully competent in computer application
- 3 years' experience in brand marketing or customer marketing in branding Products in Animal Health /Pharmaceuticals/ or Agro-industry is a must-have requirement.
- Experience in the field sales would be an added advantage.
- Experience in the animal health, agro-industry or pharmaceutical industry is highly desirable.