
Account Developer NEP - Moyale at The Coca-Cola Company
- Nairobi
- Permanent
- Full-time
To identify and implement new business opportunities so that the customer base and profits can continuously grow
- New business opportunities are determined by visiting potential dealers and evaluating their suitability according to established criteria.
- Potential dealers are assessed throughout the trial period to determine whether or not they will be as profitable as planned.
- Business opportunities are developed within budgeted parameters and implemented as per regulations and customer agreement.
- Relevant Customer Service target are to be achieved at all times.
- Customer master file is continuously updated to ensure that accurate customer records are maintained.
- Customers are continually updated in respect of new products, merchandise standards, promotions and any other issues regarding business development.
- Problems and queries are handled in a professional, timely, tactful and friendly manner
- Account plans are formulated annually and updated according to agreed standards taking into account sales volumes, placing of equipment, projected growths, market trends, competition and seasonal fluctuations.
- The outlets’ business model is well understood and opportunities for synergy with appropriate products’ brand propositions are identified and optimised.
- Account plans are clearly communicated to the channel management team and agreed upon recommendations are implemented.
- Professional presentations of the annual account plan are given to customers to ensure their understanding of the plan.
- The terms and conditions suggested in the account plan are negotiated to reach agreement
- Product lines are evaluated in order to eliminate slow moving lines and promote profitable lines.
- Equipment contracts are accurately completed and signed by all relevant parties.
- Coolers, vehicles and equipment are managed and maintained on a weekly basis to ensure optimal functioning.
- Placement of equipment should maximise return on investment at all times.
- The ratio of sales to the cooler size is evaluated in order to ensure return on investments and nonconformance is corrected in line with set company regulations.
- Basic fountain equipment and cooler maintenance training is provided to the dealer on a regular basis.
- Promotional agreements are accurately completed and forwarded to the relevant channel manager.
- Promotions are executed as per promotional guidelines and set company standards.
- Dealers are educated and continuously advised on stock management and shelf life dates as per company regulations.
- RED targets are achieved at all times.
- Point of purchase and built displays are positioned in order to ensure that products are more visible than any other products.
- Credit limits are managed so that customers do not over or under spend and stock on hold situations are avoided.
- The credit function receives the support of the account manager in managing the credit terms and limits.
- Prompt delivery of rebate cheques to customers is ensured.
- All outstanding accounts are managed until settled.
- Information regarding competitors products, prices, quantities sold, and in-stock levels is gathered.
- Surveys are accurately executed in all identified outlets.
- Identified areas for improvement are rectified and follow up is conducted to ensure compliance.
Qualifications
- Minimum of a Diploma in commerce or any other business-related course
- Minimum of 2 year’s sales experience in a FMCG environment
- Strong experience in Marketing and customer service with good networking skills, excellent interpersonal, verbal and written communication skills
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