Lead, Consumer Products & Propositions Job Safaricom

• Product Portfolio Strategy & Convergence: Defining and governing a cohesive, future-ready product portfolio that integrates connectivity, digital services, and ecosystem partnerships into converged, value-led propositions aligned to Consumer Business growth priorities.
• Product Revenue & Margin Performance: Owning product portfolio revenue, profitability, ARPU expansion, and lifecycle monetization within the Consumer Business P&L, ensuring disciplined pricing governance and commercial optimization.
• Digital Ecosystem & Platform Integration: Designing and scaling platform-based product models and ecosystem partnerships that enhance customer stickiness, expand digital engagement, and drive

• End-to-End Product Lifecycle Governance: Overseeing product ideation development, launch, optimization, and retirement through structured stage-gate processes that balance speed, quality, and commercial discipline.
• Go-to-Market & Cross-Functional partnerships: Working together with Segments, Sales, Brand, CVM, Care, and Technology to deliver seamless, journey-led market launches and accelerated adoption curves.
• Product Operating Model & Capability Development: Building and leading high-performing product tribes and squads, embedding agile governance, data-driven decisioning, and strong commercial accountability.

• Define and continuously evolve a 3-5-year Consumer Product roadmap aligned to the Consumer Business strategy set by the Chief CBO.
• Architect converged propositions integrating mobile data, GSM, fixed broadband, digital services, and fintech adjacencies into unified customer solutions.
• Establish structured cross-product bundling frameworks to increase wallet share, stickiness, and lifetime value across segments.
• Ensure segment-led convergence by aligning product architecture to Micro, SOHO, Home, Achievers, Aspirers, Strivers and Youth customer needs.
• Design single-billing and cross-product recognition capabilities in partnership with Technology and Commercial Management.
• Lead structured portfolio rationalisation to retire low-value legacy products and reallocate capital to high-growth, converged offerings.
• Embed AI-native design principles into new product categories to ensure automation, personalisation, and digital scalability from inception.
• Provide strategic product input into Consumer Business planning cycles, ensuring alignment with sales, care, brand, and CVM growth levers.
• Ensure adequate number planning, allocation, and assignment to drive customer acquisition, oversee numberlifecycle management, routing, network translation and work together with risk team to ensure compliance (Sim box fraud, identify misuse)

• Own product portfolio revenue and gross margin performance within the Consumer Business P&L framework.
• Drive ARPU expansion through converged bundles, premium tiers, digital add-ons, and cross-sell orchestration.
• Establish pricing governance models that protect margin integrity while remaining competitive and value-led.
• Implement cross-portfolio revenue attribution models to measure incremental value from bundled and converged offers.
• Partner with Finance to ensure forecast accuracy, revenue predictability, and disciplined cost-toserve optimisation.
• Lead corrective interventions for underperforming product lines, including pricing resets, bundle

• Chair product commercial review forums to ensure disciplined investment governance and ROI tracking.

• Design and scale platform-based commercial models integrating connectivity, content, fintech, and digital lifestyle services.
• Structure and negotiate ecosystem partnerships that enhance product value propositions and incremental revenue streams.
• Drive integration of third-party digital services into converged bundles through API-enabled architecture.
• Ensure interoperability across platforms to enable seamless multi-service customer journeys.
• Embed monetisation levers such as subscriptions, tiering, micro-payments, and loyalty-linked incentives.
• Partner with M-PESA and fintech platforms to strengthen cross-service convergence.
• Establish governance for partner onboarding, performance monitoring, and risk management within product ecosystem.
• Continuously expand ecosystem footprint into adjacent verticals aligned to consumer lifestyle evolution.

• Bachelor's degree in business administration, Economics, Marketing, Technology, Engineering, or related field from a recognized institution.
• MBA or relevant Master's degree (e.g., Strategy, Finance, Technology Management, Digital Transformation) is highly desirable.
• Professional certifications in Product Management, Digital Strategy, Data Analytics, or Commercial Leadership are an added advantage.
• Minimum fifteen (15) years' progressive experience in product management, commercial strategy, digital services, telecoms, or technology-led consumer businesses, with at least 5-7 years leading large, multi-category product portfolios at senior leadership level.
• Proven track record of owning and delivering product portfolio revenue and margin performance at scale, including pricing governance, ARPU optimization, churn reduction, and lifecycle monetization.

Corporate Staffing