Business Development Manager - Finserve at Equity Bank Kenya

• Identify and pursue new business opportunities and partnerships, with a focus on banks, financial institutions, and complementary fintech ecosystems.
• Creating new business models or monetization strategies to drive growth.
• Driving the adoption of Finserve services among new and existing organizations/ businesses.
• Develop and maintain relationships with key decision-makers, aligning mutual business objectives to drive collaborative growth.
• Lead negotiations, draft partnership proposals, and structure contracts that ensure long-term mutual benefits.
• Analyze market trends, competitor landscapes, and customers’ needs to uncover new areas of growth.
• Develop business cases and strategies for entering new market segments or launching new products and services.
• Work with market research teams to gather insights and refine strategies based on emerging industry dynamics.
• Drive end-to-end business development initiatives, from prospecting to closing deals, to increase customer acquisition and revenue.
• Collaborate with the sales and marketing teams to design targeted campaigns and initiatives that boost organization engagement.
• Monitor key performance indicators (KPIs) related to revenue growth, customer acquisition costs, and partner performance, and adjust strategies accordingly.
• Develop and implement strategies to nurture existing partnerships and expand service offerings to current clients.
• Provide ongoing account management and support to ensure a high level of satisfaction, trust, and retention.
• Prepare regular reports for senior management outlining progress against targets, market insights, and potential growth opportunities.
• Represent the company at industry events, conferences, and workshops to build brand presence and foster new connections.

• Strong skills in sales, market research, competitive analysis, and product development.
• Ability to understand customer needs and translate them into business opportunities.
• University Degree
• 5+ years in fintech, digital financial services business development and relationship management

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