Key Account Manager at Text Book Centre (TBC)
Text Book Centre (TBC)
- Kenya
- Permanent
- Full-time
- Responsible for acquiring and servicing key account Tier 1 Supermarkets countrywide and identify growth opportunities to increase market penetration and optimise the Company's market share.
- Research and identify sales opportunities, generate leads, and close sales on a consistent basis and in line with credit and delivery terms.
- Develop effective forecast of consumer trade needs and retail development in the target markets.
- Contribute to planning and implementing of sales and marketing strategies together with the team to achieve the envisioned business growth plan.
- Identify avenues for product improvements and on new product listings by constantly researching and remaining up to date with current industry trends, market activities and competitors.
- Develop partnership (JBPs) with customers to ensure successful market entry plans and trade management.
- Maintain effective communication channels between, merchandisers, sales team, and other departments to ensure smooth execution of business plans and strategies.
- Ensure complaints and after-sales service issues and repairs are managed in time and to the satisfaction of the customer.
- Maintain productive relationships across the merchandisers and sales team to fast-track revenue growth.
- Liaise with the management in ensuring a seamless supply of merchandise as well as brand visibility at all points of sale and promotional activity campaigns in the 1st Tier supermarkets.
- Represent the Company at Key Accounts meetings and events as and when required in liaison with the Head of Sales.
- Prepares reports by collecting, analysing, summarising information, and articulating the same during monthly sales meetings.
- Minimum Business Degree / Diploma preferably in Marketing.
- At least 5 years Sales & Channel Distribution experience.
- Strong understanding of Retail/Channel Marketing, Retail Merchandising and Retail Management.
- Excellent communication skills and an astute negotiator.
- High level of commercial awareness.
- Strong analytical, problem-solving, and decision-making skills.
- Strong sense of teamwork and ability to work cross functionally with minimal supervision.
- High level of integrity.
- Good knowledge of IT systems and software.
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