Sales & Marketing Specialist

Nairobi
KSh 40,000 per month
Permanent
Full-time

2 days ago

Job Description:Job Title: Sales & Marketing SpecialistLocation: Nairobi, KenyaSalary: KES 40,000 plus commissionsJob SummaryOur client in the automotive industry is seeking a Sales & Marketing Specialist to drive the expansion of their sales department and support the launch of a new high-end spare parts product line. The role involves conducting market research, identifying potential clients, and developing strategies to increase market share. The ideal candidate will combine strong analytical ability, sales acumen, and strategic thinking to deliver growth in this competitive market.Key Responsibilities:1. Department Development

Support the setup and structuring of a dedicated sales department for the new product line.
Define sales processes, performance standards, and reporting mechanisms.

2. Market Research & Analysis

Conduct comprehensive market research to identify opportunities, trends, and competitor positioning.
Analyze existing client portfolios and identify prospects for the premium product line.
Provide management with data-driven insights to support strategic decisions.

3. Sales & Marketing Strategy

Develop and implement sales and marketing strategies to penetrate the high-end automotive spare parts market.
Create compelling value propositions for different customer segments.
Design promotional campaigns and partnership models to increase visibility and sales uptake.

4. Client Identification & Engagement

Identify and build relationships with potential clients, including distributors and dealerships.
Strengthen relationships with existing clients transitioning to the premium product tier.

5. Advisory Role to Management

Provide regular market updates, competitor intelligence, and performance analysis.
Advise on pricing, distribution models, and product positioning to drive sustainable growth.

Requirements & Qualifications:

Bachelors degree in Business Administration, Marketing, Sales, or related field.
35 years of experience in sales, business development, or market analysis (automotive/spare parts/FMCG industry preferred).
Proven track record of creating and executing successful sales and marketing strategies.
Strong communication, presentation, and negotiation skills.
Analytical thinker with the ability to translate data into actionable insights.
Self-motivated, proactive, and able to work independently as well as in a team.
Strategic mindset with hands-on execution capability.

Application Process:Interested candidates who meet the above criteria are invited to submit their CV and cover letter via our Career Page.For inquiries, contact: +254 784 155 512Application Deadline: 9th September 2025Only shortlisted candidates will be contacted.Required Skills:Automotive Spare Parts Intelligence Analysis Strategic Thinking Market Share Distributors Market Analysis Salary Marketing Strategy Campaigns Market Research Strategy Business Development Negotiation Administration Research Design Marketing Business Sales Communication Management

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