Institutional Sales Lead (HORECA) at CDL Human Resource

CDL View all jobs

  • Kiambu
  • Permanent
  • Full-time
  • 1 day ago
Key Responsibilities
  • Sales Strategy & Planning
  • Develop and execute the HORECA sales strategy tachieve assigned revenue and market share targets.
  • Identify growth opportunities in hotels, restaurants, caterers, airlines, and other institutional accounts.
  • Plan and monitor channel performance against agreed sales KPIs.
  • Business Development
  • Acquire and onboard new institutional clients while nurturing existing relationships.
  • Conduct regular business reviews with key accounts tensure satisfaction and growth.
  • Negotiate pricing, contracts, and commercial terms in line with company policies.
  • Team Leadership
  • Lead, mentor, and motivate the institutional sales team tachieve set goals.
  • Build capability within the team through coaching, training, and performance management.
  • Allocate targets, territories, and monitor individual and team performance.
  • Execution & Customer Engagement
  • Ensure excellent execution of sales initiatives, promotions, and activations within the HORECA segment.
  • Provide superior customer service and act as the primary escalation point for client issues.
  • Collaborate with the supply chain tensure timely deliveries and efficient order fulfillment.
  • Market Intelligence & Reporting
  • Track competitor activities, market trends, and customer insights trecommend proactive strategies.
  • Prepare accurate sales forecasts, pipelines, and reports for management.
  • Monitor credit control and ensure timely collections from institutional clients.
  • Cross-Functional Collaboration
  • Work with Marketing, Finance, and Operations teams toptimize HORECA offerings.
  • Partner with product development ttailor solutions for the institutional channel.
Qualifications
  • Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
  • MBA is an added advantage.
  • Minimum 6–8 years of experience in sales, with at least 3 years in institutional/HORECA sales leadership.
  • Strong network within hotels, restaurants, and catering businesses.
  • Proven track record of meeting and exceeding sales targets.
Method of ApplicationInterested and qualified? Go to to apply

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