Digital Marketing Assistant at Techwin

Techwin

  • Kenya
  • Permanent
  • Full-time
  • 2 months ago
Techwin, the engineering technology company engaged in the manufacture of stainless-steel equipment, as well as the supply and installation of solar power systems. We proudly provide an extensive range of products and solutions to various sectors, including dairy, beverage, hospitality, healthcare, water, energy, refrigeration, industrial and construction. O…Digital Marketing Assistant
  • We are looking for a Digital Marketing Assistant to join our Marketing Section.
Responsibilities
  • Create, publish and manage content across all company's social media platform such as LinkedIn, Instagram, TikTok and YouTube.
  • Capture engaging visual content for events, campaigns, and social media use.
  • Manage and optimize the company's Google My Business and Google Merchant Center profiles.
  • Ensure all content aligns with brand voice and industry trends.
  • Design and implement targeted email marketing campaigns such as newsletters, promotions, and announcements.
  • Maintain a dynamic media contact list and conduct proactive media outreach to gain coverage.
  • Build relationships with journalists, bloggers, and industry influencers.
  • Monitor, manage, and respond to online reviews and public feedback.
  • Propose and execute community involvement initiatives to boost brand visibility and goodwill.
  • Manage and maintain existing customer relations through thoughtful communication and regular follow-up.
  • Prepare monthly analytics reports detailing performance insights (engagement, traffic, lead generation) and strategic recommendations.
Qualifications
  • Diploma in Digital Marketing, Advertising or a related field.
  • Minimum 2 years' experience in digital marketing.
  • Demonstrated experience in social media management, SEO & analytics, email marketing and google platforms.
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