
Marketing Strategist
- Kenya
- Permanent
- Full-time
- Develop and implement comprehensive marketing strategies that align with business goals.
- Collaborate with leadership to identify opportunities, prioritize initiatives, and set marketing direction.
- Create and schedule engaging content across Facebook, Instagram, and other relevant platforms.
- Monitor performance and engagement metrics, and adjust strategy accordingly.
- Build brand awareness and encourage audience growth and interaction.
- Design and execute targeted marketing campaigns to drive attendance, engagement, and sales.
- Oversee content planning for newsletters, promotional emails, and announcements.
- Coordinate campaigns around public events to boost visibility and turnout.
- Promote participation and increase public attendance at events.
- Work with local partners and stakeholders to expand community reach.
- Ensure consistency in brand messaging, voice, and design across all platforms.
- Track campaign performance, report on key metrics, and recommend adjustments for improved ROI.
- Proven experience as a Marketing Strategist, Marketing Manager, or similar role.
- Strong understanding of social media platforms (especially Facebook and Instagram).
- Creative mindset with the ability to generate engaging content and new ideas.
- Experience with email marketing tools and campaign design.
- Ability to take initiative and drive implementation with minimal supervision.
- Excellent communication skills and ability to collaborate with leadership and cross-functional teams.
- Experience in event promotion or community-based marketing is a strong plus.
- Canva / Adobe Creative Suite
- Meta Business Suite (Facebook/Instagram)
- Mailchimp / Constant Contact / Other newsletter platforms
- Google Analytics / Meta Insights