Marketing Executive at Britam
Britam
- Kenya
- Permanent
- Full-time
- Collaborate with Corporate various segment heads to understand product offerings and target customers and align on marketing strategies and campaigns.
- Manage and coordinate all Corporate Life segment marketing, advertising, PR, promotional activities in liaison with Corporate Life Marketing Manager.
- Liaise with the advertising company/agency partners to ensure timely execution of projects. Provide daily/weekly status updates.
- Work with business development teams to develop marketing materials for Corporate Life segment marketing activities.
- Work with business team to create sales tools that support the selling process of products e.g. product brochures, company profile, emailers etc.
- Assist in planning and executing product launch events and campaigns.
- Monitor and report on product and Corporate Life brand campaigns to ensure execution is as per plans.
- Plan and manage Corporate Life segment events from vendor selection, event idea, branding, décor, sales activation management, digital and PR coverage.
- Provide leads to Telesales and Financial Advisor teams and monitor conversion.
- Assist Corporate Marketing Manager to create quarterly content for SMS and Email communication.
- Cost management to ensure all marketing projects are completed within the allocated budget.
- Ensure that all corporate segment brand assets adhere to brand guidelines and are effectively managed to deliver a strong Britam brand and grow brand equity.
- Conduct analysis and periodical reviews of the brand, competition, customer and consumer trends to enhance the brand's equity and marketplace performance.
- Measuring and reporting performance of marketing campaigns, and assess against goals (ROI and KPIs).
- Coordinate procurement of marketing services together with Procurement department. Ensure competitive bidding, full completion of RFP analysis and proper execution of projects.
- Regularly review account application forms together with Business Development, Operations, Risk and Legal departments to ensure smooth customer journey. Coordinate any changes required.
- Assist with daily administrative duties.
- Perform market analysis and research on the latest trends in financial services industry and share in monthly report.
- Follow up on weekly and monthly reports from agency partners and ensure timely execution.
- Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.
- Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.
- Responsible for the Corporate segment content on Company's website and social media channels, including content development and continuous updating of the website and intranet.
- Conduct monthly website audits on Corporate Life segment pages to ensure content is up to date.
- Measure the results of digital advertising campaigns to determine their effectiveness and cost- benefit ratio.
- Create always-on content together with digital agency.
- Product and Brand SEO – Collaborate Life across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research project requirements, audit implementation, and analyse the results.
- Enhance usability, design, content and conversion of the company's websites.
- Devise, implement and manage effective social media marketing campaigns and trends.
- Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.
- Design internal communication materials i.e. emailers, e-shots, flyers.
- Bachelor's degree in Communication and Marketing or a related field.
- Professional diploma or certificate will be an added advantage e.g. CIM, MSK
- 2- 4 years working experience.
- Proven experience in advertising, event planning and digital marketing.
- Designing skills will be an added advantage.
- Excellent customer service skills.
- Strong analytical skills and good knowledge of excel.
- Knowledge in Diversity management.
- Ability to drive change.
- Ability to communicate effectively.
- Stakeholder Management.
- Basic blogging knowledge and skills.
- Report writing-ability to develop reports.
- Strategic Planning.
- Strong project management and organizational skills.
- Decision making -ability to make strategic decisions in a timely and effective manner.
- High moral and ethical standing.
- Highly motivated.
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