Integrated Marketing and GTM Manager at Yara International

• Actively looking for efficiencies to deliver on marketing plan and budget optimization while managing marketing budgets for Kenya & Uganda.
• Co-ordinate and develop integrated Yara messaging across various platforms and all traditional channels in line with brand guidelines and sales strategy requirements.
• Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
• Produce and keep up to date a clear set of brand elements and communication materials in accordance with regional and global standards.
• Work with the Country Lead, Commercial Managers and Regional Office to design an efficient channel partner marketing framework.
• Fully accountable for both strategic planning and execution of all digital solution user acquisition and engagement in coordination with region and local teams.
• Responsible in building, conceptualizing & executing campaign plan to acquire and engage users at various cycles using different touchpoints.

• A university degree or its equivlent in Marketing or Business related studies from a recognized Institute.
• A post graduate degree or diploma in business related field is an added advantage.
• 7 years progressive experience in a multinational organization.
• 3 years progressive experience in a senior Marketing role.
• A minimum of 3 years' experience in people management.
• Computer literacy (advanced Microsoft office applications)
• Fluent in English language.

• Exposure in market research and analysis as well as events coordination.
• Project Management skills.
• GTM implementation.
• Communication development and implementation.
• Understanding of research (qualitative and quantitative studies)
• Portfolio management through different products.

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